Senior Director,FSOP Digital Job Northern Kentucky USA,Marketing / Advertising / PR

Position: Senior Director, FSOP Digital Growth
Location: Northern

Role Overview

The Senior Director, Digital Food service Growth will serve as the strategic lead for scalable digital marketing across Coca-Cola's North America Food service business. This role will define and lead the long-term digital marketing, media, promotion, and data strategy across major delivery platforms, while also shaping broader digital growth opportunities across the food service ecosystem. The position will operate at the intersection of customer strategy, consumer marketing, commercial planning, media effectiveness, retail collaboration, and digital transformation.

The primary focus of this role to envision and enable scalable, insight-driven, and commercially integrated growth strategies that customer teams can activate consistently across customers, partners and channels.

Key Responsibilities:

Define and lead the long-term digital marketing, media, promotion, and data strategy across strategic digital partners, platforms and customers
Develop a unified platform growth strategy that creates greater scale, operational efficiency, and simplified activation
Identify scalable consumer occasions, activation frameworks, and media opportunities that can be leveraged consistently
Build scalable digital growth frameworks that enable customer teams to activate effectively across national and regional restaurant partners
Identify and unlock new digital marketing and media opportunities across the broader food service ecosystem, including first-party customer digital experiences
Lead and steward emerging cross-channel growth opportunities with key strategic partners in collaboration with Retail teams
Partner closely with North America Marketing, Consumer & Channel Strategy, Retail, and customer leadership teams to better integrate restaurant digital opportunities into broader commercial strategies
Drive improved media effectiveness, audience targeting, measurement, optimization, and ROI across digital food service investments
Translate platform capabilities, consumer insights, and data into actionable commercial growth strategies
Influence senior external partners and internal stakeholders to align around long-term growth opportunities
Develop scalable playbooks, learning agendas, and best practices that can be deployed across the food service organization

Qualifications:

10+ years of experience across digital marketing, media, commerce, customer strategy, or platform partnerships
Experience leading large-scale digital or omnichannel growth strategies within CPG, retail media, food service, marketplace platforms, etc.
Strong understanding of media strategy, audience targeting, performance measurement, and digital commerce ecosystems
Demonstrated ability to influence cross-functional organizations and operate effectively within matrixed environments
Experience in long-term growth strategies and scalable operating models
Strong executive communication and stakeholder management capabilities
Proven ability to translate data and insights into actionable strategies
Experience leading strategic external partnerships preferred

Leadership Expectations:

Strategic and enterprise-minded
Strong cross-functional collaborator
Commercially driven and consumer-centric
Comfortable operating through influence and organizational change
Balances innovation with operational scalability
Builds clarity from complexity

Success Measures:

Improvement in digital marketing and media effectiveness
Growth in scalable digital customer/occasion/partner activations
Increased integration across Customer, Commercial & Marketing teams
Expanded adoption of digital growth frameworks and playbooks
Stronger long-term platform partnerships and business outcomes
Sustainable incremental commercial growth tied to digital initiatives

Change Leadership, Commercial Planning, Customer Growth, Customer Strategy, Data-Driven Decision Making, Digital Innovation, Digital Transformation, Innovation, Media Planning, organization, Organizational Agility, Partnership Management, Platform Management, Problem Solving, Stakeholder Management, Strategic Digital Marketing, Strategic Influence

Pay Range:

United States of America: 193,000 USD - 224,000 USD

Base pay offered may vary depending…