Performance Marketing Manager

About the Role:

We are seeking a search-focused Performance Marketing Manager to lead our growth efforts across Apple and Google ecosystems. This role is primarily responsible for driving high-intent user acquisition through expert management of search-based channels. You will go beyond traditional user acquisition to think about how owned channels drive growth as a whole, leveraging deep expertise in experimentation and creative testing to maintain a competitive edge.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

• Primary Channel Ownership: Lead the planning, execution, and daily optimization of Apple Search Ads (ASA) and Google App Campaigns (GAC) to meet efficient growth targets.
• Strategic Management: Lead and manage full-funnel search, You Tube, and Performance Max (PMax) campaigns to capture users across every stage of the journey.
• Growth Mindset & Ownership: Think beyond pure user acquisition to identify how search and owned channels can drive holistic growth for the business.
• Experimentation & Testing: Design and execute a rigorous roadmap for experimentation and creative A/B testing across ad formats, landing pages, and app store assets to continuously improve performance.
• Creative
  
  Collaboration:
  
  Partner closely with creative teams to develop innovative ad concepts, test new messaging, and ensure assets resonate with search intent.
• Data-Driven Optimization: Monitor key metrics (CPI, CPA, ROAS, LTV, and retention) and collaborate with analytics teams to understand attribution and user behavior.
• Budget & Forecasting: Manage large-scale budgets and forecasting, ensuring efficient resource allocation to maximize ROI.
• Lead with AI: Leverage AI tools to automate workflows, enhance marketing effectiveness, and drive operational efficiency.

• 5+ years of experience in performance marketing, with a heavy focus on search platforms and mobile app growth.
• Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, You Tube, and PMax).
• Proven track record of managing large-scale budgets and delivering measurable growth results.
• Deep experience in designing and analyzing marketing experiments and creative A/B tests.
• Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and Mobile Measurement Platforms (MMPs) such as Apps Flyer, Adjust, or Branch.
• Ability to adapt with agility in a fast-paced, dynamic environment.
• Exceptional cross-functional collaboration skills, particularly with creative and technical teams.

• Experience with rewards-driven mobile apps.
• Familiarity with SQL or advanced data analytics skills.

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $111,324-$130,969. Discover our benefits and how our employees live rewarded at