Content Creator​/Strategist

Carlo’s Bakery, home of the “Cake Boss,” is a world-renowned bakery known for its high-quality, handcrafted desserts and exceptional customer experience. We take pride in our craftsmanship, creativity, and family-oriented culture.

We’re looking for a highly creative, social-first Content Creator / Strategist who lives and breathes internet culture. This role is hands-on, responsible for ideating, filming, and editing content while also driving strategy across channels. The ideal candidate can move quickly, spot trends early, and turn ideas into high-performing content in real time.

• Develop and execute a content strategy across Tik Tok, Instagram, Facebook, and You Tube
• Generate fresh, engaging content ideas daily that align with brand goals and audience growth
• Identify and act on emerging trends, viral formats, and platform updates
• Concept & script content from idea to final execution
• Film content on-site, in real-time, and during planned shoots
• Edit short-form and long-form video (cuts, pacing, captions, music, transitions) optimized for each platform
• Produce content that feels native, authentic, and engaging—not overly produced
• Support product launches, campaigns, and always-on social content
• Collaborate with influencers/creators to develop organic, high-performing content
• Engage with the community through comments, DMs, and reactive content opportunities
• Track performance and optimize content based on data and insights
• Maintain a consistent brand voice while adapting to different platforms and audiences

• 2+ years of experience creating content for social media (brand or personal accounts)
• Strong understanding of Tik Tok, Instagram Reels, You Tube Shorts, and social trends
• Proven ability to ideate, film, and edit content independently
• Proficiency in editing tools (Cap Cut, Adobe Premiere, Final Cut, etc.)
• Strong storytelling instincts and understanding of what makes content perform
• Ability to work quickly, meet deadlines, and adapt in a fast-paced environment
• Passion for social media, pop culture, and the creator/influencer space

• Experience working with influencers or managing creator partnerships
• Background in food, lifestyle, or entertainment content
• Experience with social media analytics and performance tracking
• Photography or design skills
• Comfortable being on camera (a plus, not required)

• Opportunity to grow with an internationally recognized brand.
• Friendly and collaborative work environment.
• Hands-on experience in the baking industry.
• Employee discounts on our famous baked goods.