Strategist, Retail Media

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method... we go where ideas will work best.

We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3

Share. Our capabilities span the full customer journey from creative and experience to Commerce and CRM through specialized practices like ConnectedCRM and Publicis Commerce Group.

Publicis Digital Experience (PDX) is seeking a Retail Media Strategist to join our team and support our premier CPG client!

In this role, you will be responsible for developing and executing innovative retail media strategies that drive revenue growth, increase brand awareness, and enhance the customer experience. In close partnership with cross-functional teams, you will work to ensure that our media campaigns are successful across all phases of the delivery cycle from concept to activation. The ideal candidate will have a deep understanding of the retail industry and be able to translate business objectives into effective media plans.

PLEASE NOTE:
This is a hybrid role and will require onsite engagement an average of 3 days/week. Candidates who are commutable to Cincinnati, Dallas, or Springdale AR and available to work in a hybrid capacity will be prioritized.

• Develop and support the execution of comprehensive retail media strategies that align with business objectives and drive revenue growth for clients
• Lead and mentor a junior team members
• Collaborate with cross-functional teams to integrate media plans across all channels, including paid search, social media, display advertising, and e-commerce
• Partner with Shopper Strategy, to inform campaign strategies and recommendations
• Maintain relationships with media partners and negotiate media buys to maximize ROI
• Provide regular reporting to clients on campaigns performance, pacing, and include optimization recommendations
• Stay up-to-date on industry trends and best practices in retail media activation - growing expertise and refreshing certifications and training courses as able
• Help educate and inform agency colleagues on all things digital and provide POVs to clients as well
• Act as a thought leader, providing guidance and recommendations to internal teams on retail media activation strategies

• Bachelor's degree in marketing, advertising, business, or a related field; equivalent experience may be substituted.
• 3+ years of professional experience working in retail media strategy including paid search, social media, display advertising, and ecommerce, preferably in an advertising agency environment.
• Prior experience leading the development, execution, and evolution of shopper and retail marketing campaigns for CPG brands.
• Strong knowledge of retail media and integrated commerce including key retail media networks and third‑party commerce media partners.
• Understanding of key components of CPG and retailer relationships including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
• Experience working HOK in display, social, search platforms, and retail media networks.
• Strong analytical skills…