Senior Director, Growth Marketing

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Full Time Regular Professional US

Salary: $ Annually

Senior Director, Growth Marketing

About the Role:

Calero is seeking an experienced, strategic, and data-driven Senior Director of Growth Marketing to lead our growth marketing strategy and execution. This role is responsible for architecting, scaling, and continuously optimizing a modern revenue marketing engine that accelerates pipeline growth, expands customer relationships, and drives measurable revenue across multiple product lines and enterprise buyer segments.

Reporting to the SVP of Marketing, you will partner closely with Sales, Product Marketing, Channel Marketing, Revenue Operations, and Executive Leadership to deliver predictable pipeline growth.

This leader combines strategic vision with operational excellence and thrives equally in developing long-term growth strategies and rolling up their sleeves to execute campaigns, analyze performance, optimize programs, and solve complex go-to-market challenges.

Success in this role requires deep experience supporting complex enterprise B2B buying cycles through integrated, multi-touch, multi-channel engagement strategies that influence buying groups from initial awareness through opportunity creation, customer expansion, and long-term revenue growth.

This is a highly visible leadership role responsible for transforming marketing investment into brand awareness and ultimately pipeline.

What You'll Do:

• Develop and execute Calero's growth marketing strategy to drive qualified pipeline growth across Enterprise (Fortune 2000) and Customer Expansion segments.
• Build integrated marketing programs that support the complete buyer journey; from category awareness and demand creation through pipeline acceleration, customer adoption and expansion.
• Own quarterly pipeline targets while continuously improving marketing's contribution to revenue, pipeline velocity, marketing efficiency, and return on investment.
• Develop scalable full-funnel marketing programs spanning paid media, organic channels, account-based marketing, events, email marketing and thought leadership.
• Continuously optimize campaign performance through testing, experimentation, segmentation, personalization, and data-driven decision making.

Account-Based Marketing

Lead and evolve Calero's enterprise Account-Based Marketing strategy by aligning Marketing, Sales, Revenue Operations, and Business Development around prioritized target accounts.

Develop and execute scalable ABM programs across:

• Targeted Competitive Takeaway Campaigns
• Existing Customer Cross Sell / Upsell Programs

Leverage 6sense and other intent data platforms to:

• Identify in-market buying accounts
• Prioritize target accounts and buying groups
• Uncover account-level buying intent
• Personalize messaging and engagement
• Improve account progression and pipeline velocity

Partner closely with Business Development Representatives (BDRs) and Sales Leadership to convert account-level intent into qualified pipeline through coordinated human and digital engagement.

Develop sophisticated account engagement strategies combining:

• Account-Based Advertising
• Paid Search
• Paid Social
• Display Advertising
• Email Marketing
• SDR/BDR Engagement

Measure and continuously optimize account engagement, buying group penetration, opportunity creation, and revenue contribution.

Enterprise Demand Generation

• Design and execute integrated demand generation programs that support complex enterprise buying cycles involving multiple stakeholders, executive buyers, and long sales cycles.
• Build multi-touch, multi-channel nurture strategies that engage buying committees across awareness, consideration, evaluation, and purchase.
• Partner with Sales to align marketing strategy with account planning, opportunity progression, and pipeline acceleration initiatives.
• Develop scalable programs that create predictable pipeline while improving conversion throughout the entire revenue funnel.

Customer Growth & Expansion

Develop marketing strategies that maximize revenue within Calero's existing customer base by increasing awareness and the adoption of new products, platform capabilities, and emerging solutions.

Partner closely with Product Marketing and Sales to develop:

• Cross-Sell Campaigns
• Upsell Campaigns
• Product Adoption Programs
• Installed Base Marketing
• Customer Lifecycle Nurture

Create integrated expansion…