Senior Director, Marketing - Tyvaso PH

Who We Are

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs. United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases.

We were founded in 1996 by a family seeking a cure for their daughter's pulmonary arterial hypertension (PAH). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF). The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need.

For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option.

Some marketers launch campaigns. Others can reshape the future.

As Senior Director, Marketing, you'll lead the vision, strategy, and execution behind a pivotal brand, combining data-driven decision making, breakthrough creativity, and leadership filled with kindness, development and the drive to deliver results for both patients and the business.

If you thrive on solving complex challenges, building high-performing teams, and turning bold ideas into measurable impact, you'll feel right at home here.

The Senior Director, Marketing will lead strategic and tactical planning for branded communications targeting both patient and healthcare professional audiences. This role is accountable for driving brand performance, including achieving revenue and volume goals for the launch brand. Leverage market insights and competitive intelligence to uncover growth opportunities and shape strategic decisions. Drive brand differentiation by leading the development of launch strategies, integrated tactics, and budget planning through data-driven analysis and comprehensive market evaluation.

Oversee the development of a compelling HCP-focused product positioning, messaging, and value propositions that differentiate the brand and drive engagement. Create disease state education and branded promotional campaigns designed to deliver measurable impact and achieve organizational objectives. Oversee the development of a campaign to drive patient engagement by leveraging deep insights into the patient journey to craft impactful, personalized experiences.

Design and execute a comprehensive, integrated media strategy across CRM, web, omni-channel digital platforms, SEO/SEM, and other patient-focused channels to maximize reach and engagement. Develop and optimize customer segmentation, targeting strategies, and performance KPIs to unlock growth opportunities. Partner with customer-facing teams to execute high-impact launch plans and consistently exceed performance milestones. Foster seamless cross-functional collaboration and alignment across Operations, Sales, Field Marketing, Sales Training, Patient Support, and Payer teams.

Champion integrated execution to ensure launch strategies are delivered with precision and impact. Cultivate and strengthen strategic relationships with Key Opinion Leaders (KOLs) to amplify brand…