Sr. Director, Brand & Team Marketing
Listed on 2026-09-01
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Marketing / Advertising / PR
Marketing Management, Brand Ambassadors & Brand Management, Marketing Strategy, Marketing Communications
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Full Time White Plains HQ, White Plains, NY, US
30+ days ago Requisition
Salary Range: $ To $ Annually
Job Title:
Sr. Director, Brand & Team Marketing
Reporting to: VP, Marketing & Brand Strategy Location :
White Plains, NY (Hybrid)
ABOUT THE UNITED FOOTBALL LEAGUE
The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, Red Bird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN. Built on innovation, accessibility, and competitive excellence, the UFL delivers the most engaging professional football experience in the world—for both players and fans. The league features eight teams and is focused on building the next era of spring football, with expansion planned for 2028 and beyond.
ABOUT THE POSITION
The Sr. Director, Brand & Team Marketing will own and lead the UFL’s integrated marketing and brand strategy, serving as the strategic hub that aligns league and team stakeholders around a unified vision and end-to-end fan growth strategy. He or she will champion the growth and evolution of league and team brands, connecting brand, campaigns, activations, and market execution into a cohesive ecosystem that strengthens brands, grows and retains fan bases, deepens loyalty, and drives revenue.
The Senior Director leads team marketing efforts, providing strategic direction and mentoring high-performing team market professionals driving integrated marketing campaigns, ticketing initiatives, field marketing, game presentation, fan engagement, and live events. As a critical cross-functional partner, this leader will partner with leaders across all areas for league and team business to drive forward key business objectives, align strategies and deliver league wide growth and a path for sustainable success as the league continues to grow and expand into new markets in the future.
The primary area of focus will be:
Team Marketing Strategy, Field Marketing, Game Presentation/Experience, Brand Strategy, Ticketing Campaigns & Promotions.
WHAT YOU WILL DO
Brand Strategy
Evolve and refine the UFL brand positioning, personality, tone of voice to invigorate the marketplace, push the personality forward to spark more interest, excitement and brand love in the marketplace.
Cascade the league’s missions, brand values and positioning through the unique lens of the team brands. Help develop and evolve each team’s unique brand manifesto, personality and voice to become bolder and ownable across all team channels and touchpoints - with an eye on social voice, mascot, Kids Club, hype team, street teams & brand ambassadors and game day tone, while also staying aligned and supportive of the UFL’s mission and values.
Maintain brand integrity for all internal and external touchpoints to ensure all sales, branding, marketing, communications, events are aligned with the overarching brand position.
Work closely with the content team and retail operations team to ensure content and product assortment reflect brand guidelines and the latest trends.
Develop marketing plans and playbooks, inclusive of promotional strategies, that aligns with the overarching brand strategy while effectively addressing business goals.
Work in partnership with Sr. Director of Digital Marketing & Media to align channel strategies across paid and owned channels to support all marketing campaigns, drive and grow fan engagement and sell tickets.
Work in partnership with Team Business Leads and Marketing Directors to ensure team campaigns and activations align with league wide goals and strategies, as well as league and team brands - yet ultimately driven by the local marketplace, culture and scene, leaning into each market’s nuances and identity, connecting with key local audiences and building team pride.
Drive league wide field marketing strategy and activation plans. Work in collaboration with team marketing leads to ensure impactful execution at local market level.
Own Marketing Activation…
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