Senior Demand Generation Manager

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Full Time Remote, US

“Be part of a company that is influential and the standard for a rapidly evolving industry!”

WHO ARE WE?

Real Time eClinical Solutions is a Global Leader and rapidly growing SaaS technology company that provides comprehensive Software Solutions to the clinical research industry.

Our Vision is to reshape the global clinical research industry with innovative solutions that help advance medicine and save lives. Our cloud-based solutions are dedicated to solving complex problems and simplifying clinical research processes to be more organized, efficient, and cost-effective. We are based out of San Antonio, TX but are truly a remote and telecommuting company.

WHAT ARE WE LOOKING FOR?

The Senior Demand Generation Manager is responsible for developing and executing integrated demand generation programs that drive qualified pipeline, revenue opportunities, and market engagement across Real Time's portfolio of clinical research technology solutions.

This role serves as the organization's pipeline generation leader, translating strategic messaging, product positioning, thought leadership, and content assets into measurable demand creation programs. The ideal candidate combines modern B2B SaaS demand generation expertise with AI-powered marketing execution to accelerate campaign performance, optimize conversion rates, and increase marketing contribution to revenue.

WHAT WILL YOU BE DOING?

• Own marketing-sourced quarterly pipeline and booking targets in partnership with sales leadership. Enhance measurement frameworks to monitor and improve pipeline and bookings across Site Networks, AMCs, Health Systems, Hospitals, and enterprise research organizations.
• Develop and execute integrated campaigns that generate qualified opportunities and accelerate revenue growth.
• Partner with Sales on pipeline objectives and target account strategies. Drive the enablement of campaigns with sales and SDR to improve the efficiency of marketing tactics.

Campaign Management

• Own, manage, and optimize paid media and campaign budgets to maximize marketing-sourced pipeline, bookings, and ROI.
• Build and execute multi-channel campaigns across email, paid search, paid social, retargeting, webinars, ABM, content syndication, and organic channels.
• Manage campaign calendars and quarterly execution plans.
• Optimize campaign performance using data-driven testing and continuous improvement methodologies.
• Define the strategy and execute customer growth campaigns across several products and markets, inclusive of a 1:1 target account model

AI-Driven Marketing

• Utilize AI tools to improve campaign execution, content repurposing, reporting efficiency, and audience engagement.
• Develop scalable AI-assisted processes that increase marketing output without increasing complexity.
• Implement GEO (Generative Engine Optimization) strategies that improve visibility in AI-powered search experiences.
• Audit existing content for organic and AI search visibility gaps, then propose and prioritize new content to close them.

Funnel Optimization

• Monitor and improve lead-to-MQL, MQL-to-opportunity, and opportunity creation performance.
• Partner with Marketing Operations to analyze campaign effectiveness and attribution data.
• Identify bottlenecks and opportunities to improve pipeline velocity and conversion.
• Content Activation
• Partner with cross-functional teams to convert existing content assets into high-performing campaigns that generate awareness, engagement, qualified leads, and pipeline.
• Amplify thought leadership, industry research, case studies, webinars, and customer…