Senior Sports Activation Lead

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Senior ACCOUNT MANAGERFLorida

Reports To
:
Group Account Director
Start Date
:
Immediately
Location
:
Florida

OVERVIEW

Turnkey , a full-service experiential marketing agency based in Chicago that works with some of the largest and most respected brands in the country, is seeking a qualified candidate to serve as a Senior Account Manager servicing a n online sports betting client. The role will be based in Florida.

RESPONSIBILITIES

The Senior Account Manager is responsible for supporting the sponsorship activation efforts of one of Tur nkey’s clients, a sports betting company . The recognizable national brand has six current high profile partnerships and an ever expanding portfolio.

General

• Become an expert on and immersed in the brand,ultimately becoming an extension of the client team.

• Work directly with clientson a daily basis to understand needs, KPIs, and what you can do to help drive their business forward.

Planning

• Together with the rest of the Turnkey Account Team,help lead the planning for activations across the calendar year and across multiple properties, including idea generation, fabrication, sourcing,staffing and implementation planning.

• Identify consistent threads that can weave through activations across different genres and different cities, making the brand instantly recognizable.

• Oversee a team of two Account Executives that will lead all activation on-site.

• Develop a relationship with property contacts that can drive the client’s business forward and build a collaborative relationship between property-agency-brand.

• Together with the Group Account Director, manage the creative processthatultimately leadsto engaging, breakthrough concepts being delivered to the client.

• Manage an overall yearly calendar that includes all activations in multiple cities, assigning a responsible party to each one.

• Work with vendors such as fabricators or premium products companies to help produce elementsrequiredfor the consumer experience.

• Over communicate to clients in a way that they feel informed and educated on all plans and brand activity.

Implementation

• Oversee Account Executives andassistthem in managing all on-siteeffortsas necessary.

• Based on scheduling conflicts, be prepared to be the on-site lead when necessary.

• Take abroadermore strategic view of on-site execution,identifying elements tooptimizeand processes that can better servethe client,property and internal agency team.
  
  Serve as thekey on-site contact for various sponsorship activations atsports and entertainment properties.

• Creatively solve problems as they arise on-site.

Post-Event

• Manage allresultstracking in a comprehensive system or document, providingtimelyreporting to the clients.

• Update clients daily on results, problems, solutions, staffperformanceand any other important nuances.

• Ensureall elements are properly transported and stored in a way that they will be ready for the next activation.

Other

• Manage overall program budgets across multiple properties and projects, sending regular,timely updates to clients so they are fully informed.

• Continually deliver strategic thinking and points of view to the client,identifying moments to take advantage of,pieces of culture to tap into, or innovative newwayto engage their targets.

• Work cross functionally with client social,contentor loyalty teams to ensure the activations areimpactingasmany parts of the business as possible, beyond our day-to-day sponsorship clients.

• Drive a proactive culture among the entire account team, ensuring members are bringing solutions and ideas to the client as opposed to simply being told what to do.

• This role requiresregulartravel.
  
  Nearly all of that travel will be within the state of Florida.

• Workhand-in-handwith Turnkey Finance, Legal and HR business units on all pertinent…