Chief Marketing Officer Phifer

New York, NY

Our client is a dynamic and forward-thinking financial brand dedicated to enhancing our customers’ everyday lives through innovative products and experiences. Their mission is to inspire and empower individuals to live their best lives through financial tools and individual growth. They believe in creativity, authenticity, and the power of community.

We are seeking an experienced and visionary Chief Marketing Officer to lead our clients marketing team and drive the growth and success of their brand. You will be responsible for developing and executing a comprehensive marketing strategy that aligns with their brand values and business goals. This role requires a strategic thinker with a strong understanding of lifestyle trends, consumer behavior, and digital marketing.

• Develop and implement a marketing strategy that enhances brand awareness, drives customer engagement, and increases revenue.
• Identify market opportunities and trends, and adjust strategies accordingly to stay ahead of the competition.
• Oversee the development and execution of brand positioning, messaging, and visual identity across all channels.
• Ensure consistent and cohesive brand communication that resonates with our target audience.
• Utilize data-driven insights to optimize campaigns and improve overall digital presence.
• Manage and mentor a diverse team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
• Set clear performance goals and provide regular feedback and development opportunities.

• Identify and establish strategic partnerships and collaborations that align with our brand and expand our reach.
• Build and maintain relationships with influencers, media outlets, and other key stakeholders.
• Conduct market research to understand consumer preferences, behaviors, and trends.
• Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
• Monitor expenses and track campaign performance against budget.

• Bachelor's degree MBA preferred.
• Proven experience (20+ years) in a senior marketing leadership role, preferably within the Financial industry. Oversee a team of marketing and communication employees.
• Strong understanding of digital marketing, social media, and consumer behavior.
• Excellent leadership, communication, and interpersonal skills.
• Creative thinker with a passion for innovation and problem-solving.
• Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
• Strong project management skills and ability to manage multiple initiatives simultaneously.

• Be a part of a vibrant and innovative brand that values creativity and authenticity.
• Opportunity to lead a talented and passionate marketing team.
• Competitive salary and benefits package.
• A collaborative and inclusive work environment.

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Commuter benefits
• Disability insurance
• Child care support