Demand Generation, Senior Marketing Manager FundGuard

Demand Generation, Senior Marketing Manager

Fund Guard is seeking a Senior Manager of Demand Generation Marketing to own and execute global programs that drive pipeline growth.

Reporting to the Global Marketing Director, this role is responsible for translating marketing strategy into integrated demand generation programs spanning digital, ABM and lifecycle marketing. The successful candidate will operate with high autonomy, owning execution end to end while partnering closely with Sales, Product Marketing and Revenue Operations.

This is a hands-on role for an experienced demand marketer ready to step into broader ownership and accountability.

• Own and execute Fund Guard's global demand generation strategy aligned to revenue goals
• Design and deliver integrated campaigns across digital, paid media, email nurture, ABM, website and 3rd party channels
• Translate pipeline targets into actionable quarterly campaign plans that drive top of funnel engagement while accelerating middle and bottom of funnel opportunities.
• Drive sales origination and pipeline growth across asset owners, asset managers and asset servicers predominantly in the U.S., Canada and U.K.
• Build and manage campaigns directly within marketing automation and CRM platforms
• Partner with Sales team on account targeting and follow-up activities
• Collaborate with Product Marketing to activate personas, positioning and campaign messaging
• Manage lead lifecycle programs including scoring, routing and nurture
• Track performance across lifecycle stages and continuously optimize conversion
• Support regional content marketing and event programs through digital amplification
• Help manage external agencies and vendors supporting paid media and SEO/AEO/GEO

• 7-9+ years of experience in demand generation or growth marketing
• Must have background in B2B SaaS, fintech or financial services; fintech or financial services strongly preferred
• Proven ownership of pipeline-driven marketing programs
• Strong analytical and operational mindset
• Hands-on experience with AI, marketing automation and CRM platforms, Hub Spot preferred
• Comfortable operating independently in a fast-scaling environment

Fund Guard is the AI-powered, cloud-native investment accounting platform redefining how asset managers and fund administrators operate. By unifying support for all asset classes, books of record, investment products, and jurisdictions on a single platform, Fund Guard drives digital transformation, operational automation, and resilient, cloud-native scalability for the world's leading financial institutions.

Backed by strategic partners including Citi and State Street, and by leading venture firms such as Blumberg Capital, Key1 Capital, Lion Bird Ventures, and Team8, Fund Guard is trusted by global financial institutions to help them scale with confidence, operate with precision, and stay ahead of what's next.

If you're looking to work on category-defining technology that's transforming a mission-critical industry, we'd love to meet you.

Min. $130,000

USD - Max. $160,000

USD

The salary range for this role is determined by several factors including, but not limited to, skills, experience, education, certifications and location. The advertised range is reflective of realistic salaries in our Boston headquarters region; and may be subject to flexibility based on candidate or employee region of residence.

The salary range for this role is reflective of the labor market value for these positions nationwide.

The salary range also allows employees to progress within the role.

Some roles may include additional commission and/or bonus earning packages that vary based on multiple factors set forth in the role compensation plan.

Fund Guard is a total compensation company which offers a comprehensive total benefits package.