Marketing Director Job Northern Kentucky USA,Marketing / Advertising / PR

JOB SUMMARY:

The Marketing Director provides complex marketing support to the Corporate Marketing Team and Property and Asset Management Teams for the property, including developing and implementing professional marketing and community relations programs to maximize the asset by increasing traffic, increasing sales, generating revenue, and improving net operating income for assigned properties. The role is retailer & customer facing, responsible for driving tenant relations.

The role requires that decisions be made with understanding of strategic objectives, Company policies and procedures to achieve established results and deadlines.

ESSENTIAL FUNCTIONS:

This job description has been developed to indicate the general nature and level of work performed by employees in this job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job. The list below summarizes most of the major duties and responsibilities of this role and may be modified by Management as deemed appropriate.

Each employee may not be required to perform all the duties listed, and cross training with other jobs may be required.

Responsible for developing the annual marketing plan in coordination with the VP Marketing & Communications, General Manager, Property Management & Asset Management stakeholders. Responsible for driving annual sales & traffic for the property and supporting leasing and revenue goals.

Researches and analyzes market position. Interprets third party data sources, media rankings, website data, survey results and all other forms of marketing related information.

Drives local vendor relationships, including development of marketing concepts, producing events, brand elements, design marketing materials, and procuring marketing and promotional items. Excellent project management, negotiation, and communication skills required internally and externally.

Responsible for executing the annual media plan, including managing relationships with contracted marketing and media vendors. Conducts bidding process, negotiates prices and selects vendors for needed services.

Develops on-brand marketing collateral and materials to support the centers marketing efforts.

Generates revenue through events, sponsor ships, and marketing opportunities on site.

Develop and manage local media relations plans in collaboration with VP Marketing & Communications, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management.

Assists with overall center aesthetics and operations and reports issues appropriately to ensure best in class results including but not limited to daily center walks and operational functions. Partners with tenants to ensure storefronts are operational and appropriately displayed.

Creates and manages marketing budgets.

Identifies, coordinates, and facilitates promotional events, corporate sponsor ships and other marketing efforts to aggressively build monthly traffic.

Responsible for digital marketing efforts & brand presence for the shopping center, including social media content generation, website management, email & SMS marketing, digital review platform management and on-line brand presence.

Supports the Specialty Leasing Team with on-premises paid advertising placements: creates marketing content as filler creative, supports driving incremental sales revenue, and funnels retailer sales

Manages tenant relationships, provides routine marketing guidance and supports to on-property tenants, supporting leasing efforts for prospective tenants, and support the General Manager in retailer engagement efforts such as Communications…