Digital Marketing & Ecommerce Manager

SUMMARY

The Digital Marketing and Ecommerce Manager owns and leads key e-commerce and digital marketing programs that support long-term direct-to-consumer (DTC) sales growth and consumer brand engagement. This is a hands-on role that combines planning, analysis, optimization, and cross-functional leadership with execution across web, email, SMS, social, and paid digital channels. The role exercises discretion and independent judgment in prioritizing initiatives, recommending strategies, and driving measurable results while protecting brand standards.

include the following and other duties as assigned:

• Conceptualize and support the execution of creative and forward-thinking content for use in all digital marketing channels: emails, website, digital advertising, social media, wine club communication, and others.
• Develop, execute, and report on an e-commerce plan that supports our DTC strategy and looks for opportunities to enhance and grow our presence while staying true to brand standards.
• Plan, develop, and execute the social media strategy for both organic and paid.
• Contribute to photo and video shoots to create high-quality content that is engaging, informative, consistent, and supports consumer messaging needs.
• Maintain the Gloria Ferrer website and CMS with accurate and current information, including but not limited to managing new product setup, promotions, and events.
• Look for opportunities to increase traffic through SEO optimization and utilize Google Analytics to improve website performance and inform strategy.
• Work closely with the General Manager to create, monitor, and optimize digital advertising within budget. Collect reporting and utilize key findings to inform strategy.
• Stay current with emerging opportunities in the digital marketing world to inform department priorities and strategy. Look for ways to evolve in the digital marketing realm while staying true to our strong brand history.
• Clearly convey the brand voice and protect Gloria Ferrer’s brand standards in all digital marketing activities.
• Conducts consumer research and analysis on current and potential consumer base.
• Oversee strategy, implementation, and measurement of SMS marketing while integrating into the new digital strategy.

• Meets regularly with the General Manager, DTC Operations, and Marketing teams to review business progress, results, and strategy.
• Participate in industry and consumer events, seminars, and shows as necessary
• Ensure that the positive company Culture is consistently supported in all business and employee interactions. This includes ethical and legal behaviors, plus compliance with state and federal law and company policies and procedures.
• Other duties as required.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. The employee must be a team player, able to prioritize safety, sustainability, and quality.

• Bachelor’s degree in marketing, business or related field preferred. An equivalent combination of education and relevant experience will be considered.
• Four or more years of hands-on experience in digital marketing, e-commerce, or direct to consumer marketing, including experience independently managing campaigns and digital initiatives.
• Experience in the wine industry or consumer packaged goods preferred.
• Demonstrated experience managing e-commerce websites, email and SMS campaigns, organic and paid social media, digital advertising, and website content.
• Proficiency in Microsoft Office and cloud-based digital marketing and e-commerce applications, including Klaviyo, Canva, Word Press, Google Workspace, Google Analytics, and Meta Business Suite.
• Experience with Commerce7 (C7), Adobe Photoshop, and Typeform is preferred.
• Strong analytical skills with the ability to interpret digital performance data, identify opportunities, and translate findings into…