Senior Associate, Client

Atlanta, Georgia, United States of America

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency working at the cutting edge of the new media landscape. We’re storytellers and content creators who engage people IN the story. Our success is built on a deep commitment to client service, creativity, collaboration, and our people. We engage stakeholders in new and creative ways to build brands and reputations that last.

Weber Shandwick is seeking a curious, creative, and collaborative Senior Associate to join our Brand practice. In this role, you will focus on executing multi-channel campaigns, robust media relations, experiential event activations, and earned-first storytelling for some of the world's most iconic retail, home, and consumer brands. You will be a vital engine for our account teams, driving projects forward from ideation to execution while helping bring to life the best in-culture ideas.

Operating at the fast-paced intersection of consumer lifestyle, media, and pop culture, you will develop a deep understanding of our clients' business objectives to deliver high-impact results. This position will be based in our Atlanta office on a hybrid schedule.

You are a proactive self-starter with a passion for consumer lifestyle categories event planning, and a knack for organization. Highly detail-oriented and obsessed with keeping up with pop culture, you thrive in a fast-paced environment where you can connect the dots that others miss while managing complex logistics. You are known for bringing good energy and being a highly reliable partner, driven by a collaborative desire to create work that makes everyone proud.

• Media Relations & Strategy:
  Proactively monitor the media landscape, build and maintain strong relationships with journalists, craft compelling pitches, and conduct outreach to reporters across consumer, lifestyle, and trade publications.
• Content Development:
  Draft high-quality, earned-first storytelling materials, including press releases, pitch angles, messaging frameworks, client emails, and social media copy that people can't help but pay attention to.
• Strategic Ideation:
  Actively participate in team brainstorms, bringing fresh, actionable, and culturally resonant ideas to the table to advance client priorities.
• Cultural Intelligence:
  Constantly observe what brands are doing in the space; synthesize cultural trends and competitor activity into digestible insights to inform and optimize client strategy.
• Event Planning & Activations:
  Support the logistics, vendor coordination, and on-the-ground execution of consumer-facing events, media mailers, and brand experiences, ensuring every physical detail aligns with the broader campaign strategy.
• Client Experience & Account Support:
  Support account management by coordinating team and client meetings, developing detailed recap reports, and proactively managing and tracking deadlines to keep projects on track.

• 3–5 years of experience in communications or public relations, specifically with a background in consumer brand, retail, home/lifestyle or consumer PR , and/or event management.
• Proven experience assisting with event coordination, managing vendor relationships, and supporting on-site activations.
• A strong understanding of the consumer media landscape and an inherent sense of what makes a story "pop".
• Strong writing, editing, and proofreading skills, with the ability to translate brand priorities into clear, compelling narratives for broad audiences.
• Bachelor’s degree in a relevant field.

• Collaboration & Teamwork: A proven ability to collaborate seamlessly with colleagues, clients, and agency partners, bringing positive energy and serving as a highly reliable partner.
• Cultural Acumen & Earned-First Mindset: A relentless drive to stay abreast of fast-evolving pop culture trends and lifestyle moments, combined with an intuitive understanding of what drives earned media and cultural traction.
• Proactivity & Agility: A self-starter mentality with the ability to anticipate needs before they arise, manage multiple…