Senior Director, Brand & Product Marketing, Men’s

Position Level Classification

Senior Director

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.

We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future.

rag & bone is seeking a strategic, collaborative, and highly creative Senior Director of Brand & Product Marketing to establish brand positioning and develop annual brand, category and product marketing strategies for Menswear across RTW, Accessories, and Footwear. This individual will lead brand moments, set seasonal campaign and go-to-market strategies, and oversee the seasonal briefing process to deliver cross-channel narratives that power our wholesale, retail, digital, and brand marketing ecosystems.

Reporting to the Global VP of Brand & Product Marketing, this role is the central hub connecting Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications.

• Thought partner to Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail channel leadership.
• Translate design and merchandising intent into brand and product marketing strategies.
• Establish brand positioning for Menswear across Black Label, White Label and Miramar and build action plan to bring to market.
• Lead Menswear brand moment development, inclusive of collaborations and experiential.
• Oversee the briefing process for all Menswear campaigns and brand moments.
• Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning.
• Integration into seasonal design process to influence early product briefs and line development with market, trend, and consumer insights.
• Influence creative development from campaign concepts to PDP naming conventions to ensure product is at the center.

• Architect cross-channel launch strategies for new collections, brand campaigns, product heroes, capsules, collaborations, and category developments.
• Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches.
• Oversee the development of seasonal campaign toolkits.
• Ensure product stories adapt seamlessly across channels: campaign, retail windows, email, paid social, organic social, site, press, influencer programs, in-store events, and wholesale accounts.

• Be a student of the Menswear landscape - have a pulse on the latest trends, competitive launches and category opportunities; bring forward new ideas to move the brand forward.
• Partner with customer team and agency to establish Menswear segmentation strategy.
• Leverage insights, competitive analysis, and performance data to inform product positioning and seasonal priorities.
• Own the voice of the consumer in collaboration with eCommerce, Retail, and Brand Marketing teams.
• Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.

• Bachelor's degree in…