GTM Analytics Senior Manager

Purpose in Every Position

Pebl puts a world of talent at your fingertips. With our AI-powered Global Work Platform™, companies can hire, pay, and manage employees in 185+ countries—removing risk, red tape, and guesswork from global growth. Backed by more than a decade of compliance leadership and local expertise, Pebl helps businesses move fast, stay compliant, and scale with confidence. With Pebl, companies everywhere can hire great talent anywhere.

At Pebl, every team member drives our success. Joining us means more than filling a role—you’re accountable for results and impact. Our values guide how we operate, execute, and collaborate across borders. By putting them into action, you’ll help us scale faster, compete harder, and lead the future of global work.

Our company is seeking a highly analytical, execution-oriented GTM Analytics Senior Manager to join our Revenue Operations team, reporting to the Director of Revenue Operations. This role will play a critical part in scaling our GTM engine by improving processes and systems, driving operational rigor and scalability, and enabling data-driven decision-making.

The ideal person brings an analytical mindset alongside real-world experience working inside a marketing, revenue, or GTM function at a startup or technology company. You know how to spot inefficiency, you're comfortable rolling up your sleeves to fix it, and you care about building things that last.

• Analyze campaign performance, top of funnel, lead conversion, and sales pipeline to identify opportunities to improve demand generation and revenue outcomes
• Build and maintain dashboards that provide visibility into key GTM metrics, including campaign ROI, cost per lead, customer acquisition cost, funnel conversion, pipeline by source, and attribution
• Partner with Marketing and Revenue leadership to translate performance data into actionable recommendations that improve go-to-market effectiveness
• Support GTM planning and forecasting by establishing targets, monitoring performance, and improving the predictability of pipeline contribution

• Partner with Marketing and Revenue Operations leadership to optimize and maintain the marketing technology stack, including CRM, marketing automation, analytics, and intent platforms
• Improve data quality, system integrations, audience segmentation, and reporting infrastructure across marketing systems
• Support the evaluation and implementation of new GTM technology, automation, and AI initiatives
• Establish governance for campaign tracking, lead data, consent management, and system usage

• Identify operational inefficiencies across the GTM lifecycle and design scalable, repeatable solutions
• Improve core GTM processes, including campaign planning, lead capture, scoring, routing, nurturing, attribution, sales handoffs, and operations handoffs
• Standardize GTM workflows, documentation, taxonomy, and campaign governance to improve consistency and measurement
• Drive adoption of GTM operations best practices across regional and functional teams

• Collaborate with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Product teams to align go-to-market processes and priorities
• Support planning initiatives such as audience segmentation, campaign strategy, pipeline-generation goals, budget allocation, and marketing capacity
• Strengthen alignment between Marketing and Sales by defining lead stages, qualification criteria, routing rules, SLAs, and feedback loops
• Prepare leadership reporting and presentations that clearly communicate marketing performance, risks, priorities, and recommended…