Consumer Insights Analyst

Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves. If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated.

WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT

This position helps turn consumer research, customer experience feedback, and business data into insights that improve decisions across Retail, Digital, Marketing, Merchandising, Product Innovation, and other business functions. This junior-level role combines hands‑on research execution, analysis, platform expertise, and insight sharing to help La‑Z‑Boy better understand consumers and improve the end‑to‑end experience.

• Research Execution Manage assigned qualitative and quantitative research projects with guidance, from defining the business question through survey or discussion‑guide development, fieldwork coordination, analysis, and reporting. Conduct surveys, interviews, focus groups, concept tests, and ad hoc studies that address consumer behavior, attitudes, needs, and decision‑making. Coordinate with internal partners and external research suppliers to keep projects accurate, timely, and aligned with the business objective.
• Analysis and Insight Development Analyze quantitative and qualitative results to identify patterns, performance drivers, consumer needs, and growth opportunities. Connect findings across research, customer experience, retail performance, and existing internal data to build a more complete understanding of the business question. Translate results into clear insights, implications, and recommended actions rather than simply reporting data. Apply sound research practices, quality checks, and attention to detail across data collection, analysis, and reporting.
• Insight Platform Expertise Develop advanced proficiency and become a super user of the Brand Health Tracker (BHT), DIY research platforms, and the CX platforms. Use these platforms to answer business questions, identify key drivers of performance, and provide timely analysis to internal partners. Support dashboard and reporting accuracy, investigate unexpected results, and help improve how teams access and use insights. Build working knowledge of related tools and resources, including the Insights Gallery and emerging AI‑enabled research and analytics capabilities.
• Insight Communication and Activation Create clear, visually effective reports and presentations tailored to the business question and audience. Share findings with cross‑functional partners and help teams understand how consumer insights should influence priorities and decisions. Proactively bring the voice of the consumer into business conversations by connecting evidence to practical implications.
• Market Intelligence and Knowledge Management Monitor consumer, category, competitive, and market trends to provide context for current performance and future opportunities. Mine foundational research and connect insights across key frameworks, including our consumer segmentation, Jobs to Be Done, Customer Journey Mapping, and other foundational projects. Support the organization and maintenance of our knowledge management platform by ensuring accessibility, high usability before new research is commissioned.

This position strengthens consumer understanding across the organization and partners cross‑functionally to ensure the consumer…