Marketing Automation & Analytics Manager

Marketing Automation & Analytics Manager

Who We Are

Shape what’s next in dental technology.
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Join a globalleaderredefiningdental practice management and do work thatactuallymatters.

At Henry Schein One,we are a team ofcarecatalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everythingwedo.

Yourideas fuel innovation that enhances patient care and drives real results for practices.
Wedon’tjust talk about impact;we build it!

Backed by a trusted reputation, our leaders foster an inclusive and supportive environment where we stay solely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We havehigh expectations for performance and delivering results; as part of awinningteam,you’llwork hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your wins celebrated.

Marketing Automation & Analytics Manager is responsible for supporting the administration, execution, and continuous improvement of Henry Schein One’s marketing automation platform and related technology stack. The position serves as a hands‑on contributor in managing the marketing automation platform and associated systems that enable marketing campaign execution, data flow, and performance reporting.

The role collaborates cross‑functionally with Demand Generation, Product Marketing, Rev Ops, Business Operations, and Business Intelligence teams to support the development and optimization of marketing programs, data processes, and reporting capabilities. This includes contributing to scalable process design, ensuring data accuracy, and enhancing overall operational efficiency across marketing initiatives.

Success in this role requires a combination of technical proficiency in marketing automation platforms and strong operational capabilities, including program execution, quality assurance, data governance, troubleshooting, and analysis. The position plays a key role in supporting campaign effectiveness, improving marketing performance, and increasing confidence in reporting through structured experimentation and continuous process improvement.

This position is remote within the United States with up to 10% travel as needed.

• Build, QA, and launch programs end‑to‑end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica).

• Maintain and enhance the Marketo Salesforce integration day‑to‑day:smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking. Diagnose and fixissuesproactively.

• Build, QA, and maintain Marketo Salesforce workflows to support lead capture,scoring, routing, lifecycle stage progression, and conversion tracking.

• Ensure accurate campaign attribution through consistent program‑to‑SFDC‑campaign alignment, member status mapping, and program template governance.

• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes).

• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams.

• Partner with Demand Generation tomonitor campaign and channel performance and improve outcomes through hypothesis‑driven testing (e.g., A/B testing, audience refinement, nurture logic improvements, deliverability, and engagement).

• Typically 6 to 8 or more years of increasing responsibility in terms of any applicable professional experience.
• Typically a Bachelor's Degree or global equivalent in related discipline.
• 4–6 years in marketing operations or marketing automation, with 3+ years hands‑on in Marketo Engage — building, integrating, and debugging, not just sending
• Working knowledge of the Marketo Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break.
• Strong QA instincts. You check the unsubscribe link, the token, the segmentation logic, the send‑time defaults, and the SFDC sync before you hit approve.
• Clear writer.
  
  SOPs, briefs, status notes,…