Mgr Omni Shopper Mktg Amazon

A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.
Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.
We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.
A career at Hill’s Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Relocation Assistance Offered Within Country
Job Number#175927 - Overland Park, Kansas, United States

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

The Hill’s Manager, Omni Shopper Marketing for eCommerce is responsible for the development and execution of shopper marketing strategies and go-to-market activities to achieve the brand's short- and long-term business objectives. This includes championing each retailer’s journey and shopper profile, and implementing proven eCommerce strategies that deliver growth.

• Manage full lifecycle omni-channel campaigns across digital, media, in-store, and print platforms
• Lead market planning, budget development, and execution to align brand strategies with customer business models
• Develop customer-aligned sell-in presentations and promotional strategies for new product launches
• Strategize and execute growth-driving promotional programs, events, and CRM activations on- and off-line
• Create creative briefs, communication vehicles, in-store displays, digital assets, and associate education strategy
• Analyze market trends, KPIs, P&L, and test-and-learn initiatives (A/B testing, targeting, mobile tactics) to deliver measurable recommendations to senior management
• Collaborate with Sales and Media teams to execute co-op media investments, share best practices, and drive shopper engagement
• Oversee creative agency and vendor relationships, managing budgets, campaign performance, and post-campaign reporting

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years of commercial experience in the areas of shopper marketing, brand marketing, retail marketing, or related experience

• Previous experience in the Consumer Packaged Goods (CPG) industry
• Experience with retail media platforms and analytics tools such as Profitero, Revuze, or Similar Web
• Master’s degree or MBA
• Strong functional expertise in executing omni-channel marketing campaigns, CRM programs, and co-op media partnerships
• Innovative and creative, always looking for new ways to engage shoppers and drive brand success
• Excellent communication and interpersonal skills, with the ability to influence and storytell across all levels of the organization
• Proficiency in Microsoft Office Suite and Google Workspace tools

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