Brand Marketing Lead

About Gigs

At Gigs, we're building the operating system for mobile services—a platform that lets tech companies embed global connectivity into their products effortlessly.

Just as Stripe lets any business add a payment button in seconds, Gigs empowers platforms to weave in connectivity—bridging the traditional world of telecom with modern tech. From fintechs launching mobile services to HR platforms offering work phone plans, we automate provisioning and remove telecom complexity.

Our team of around 150 people across the US and Europe, backed by nearly $100 million in funding from Ribbit Capital, Google, and Y Combinator. As one of the fastest-growing tech companies, bringing together early-stage engineers, product builders, and business athletes from companies like Stripe, Airbnb, and Shopify. We’re tackling deep technical and regulatory challenges to make connectivity truly seamless.

If you’re driven by curiosity, creativity, and the chance to shape the future of telecom, we’d love to hear from you.

We are building in a highly complex space and tackling a massive problem. We want people who lean in when things get hard.

• Speed. We move and we ship. We set bold deadlines and treat every week like it matters.
• Ownership. If you see something broken, fix it. We don't wait for permission.
• Customer Obsession. Our customers' product is our product.
• Ambiguity. We're building frontier technology in a complex domain. You'll need sound judgement and good instincts to make decisions without complete information.
• First principles. We don't ask how things have been done before. We ask why they were done that way at all.

We're looking for someone to define the category we're building, and Gigs' place inside it.

Reporting to our Head of Marketing, you'll shape how Gigs shows up in the world: what we say, how we say it, and where our story lands. Today we call what we do embedded connectivity. As the business grows, that framing is already starting to strain. Finding the language that replaces it, and making it stick with customers, press, investors, and partners, is the heart of this role.

But naming a category is only half the job. The other half is positioning Gigs inside it, so that when the space does have a name, we're the company people associate with it. You'll do that through our founders' voices, the stages we choose to be on, and a story that flexes across every market we operate in, because it won't land the same way in New York as it does in Paris or Singapore.

It's a build-from-scratch role for someone who has done this before and wants to do it again, at speed.

• Define the category. Take us beyond "embedded connectivity" to language that holds as the business expands. You'll own the positioning, the terminology, and the argument for why this category exists at all; then get customers, press, analysts, and partners using our words.
• Position Gigs within it. Creating a category you don't own is a gift to your competitors. You'll make sure the story we tell about the space and the story we tell about Gigs reinforce each other at every touchpoint.
• Elevate our founders' voices. Partner directly with our founders and execs to ghostwrite and co-create thought leadership: essays, keynotes, podcasts, social, interviews; so their public voice carries the category argument rather than running parallel to it. You'll bring a point of view and the judgment to push back, respectfully.
• Decide where we show up. Own the external calendar across conferences, stages, podcasts, newsletters, and press. Which rooms matter, which don't, and who from Gigs belongs in each one.
• Adapt the story by market. We're growing across the US, Europe, and Asia, and the same narrative won't work…