SEO​/GEO Content Specialist

Are you a content strategist and writer who is passionate about helping brands grow their organic presence? Do you thrive on research, adapt seamlessly to different brand voices, and know how to write for people, search engines, and LLMs? We are looking for an SEO/GEO Content Specialist eager for a new challenge and ready to make a real impact for a diverse portfolio of clients.

Your Impact Search is still the most powerful way consumers discover and evaluate products online, but the rules have changed. Today's top-ranking content requires genuine expertise, strategic thinking, and skilled writing. You'll own your clients' content strategies – including category copy, product copy, blog articles, and more – applying your marketing and writing skills while leveraging AI tools to support the creative process.

Your editorial eye will ensure every piece meets our quality standards before it reaches a client. The result: content that drives visibility, trust, and results.
Your Role

• Understand your clients’ products/services and target markets, and research their competitive search landscape to identify opportunities to build the core brand message and expertise, experience, authoritativeness, and trustworthiness (E-E-A-T)
• Conduct topical keyword, entity, and prompt fan-out research for category, product, blogs, and informational pages
• Create optimized copy for all page types, including performing qualitative or quantitative research as needed for topic pillars and sub-pillars
• Partner with an SEO Technical Analyst to review off-site authority signals through backlink analysis, third party reviews, and unlinked mentions
• Collaborate with an SEO Technical Analyst to synthesize competitive landscape research and keyword research into a cohesive individualized SEO/GEO strategy for your clients
• Spearhead the development, communication, and execution of SEO/GEO strategies
• Manage multiple projects and topics simultaneously, seamlessly moving from niche to niche as needed, and adhering to deadlines
• Build strong client relationships by creating and sending meeting agendas and follow-ups, leading calls, helping organize client visits, and providing proactive communication regarding account strategy
• Monitor organic search performance through a variety of tools like Google Analytics, Google Search Console, keyword rank trackers, and LLM visibility applications
• Contribute to monthly SEO/GEO performance reports and communicate results, findings, and strategies to clients
• Work with sales and SEO team members to deliver SEO/GEO pitches to prospective clients as needed
• Collaborate with team members from other marketing channels to ensure a cohesive strategy for shared clients

• Exceptional writing and editorial judgment: You craft compelling content that adapts to different audiences and brand voices without compromising quality
• Client relationships and ownership: You build trusted client relationships, communicate proactively, and take ownership of your work
• Strategic thinking: You turn research and data into content strategies and roadmaps that prioritize opportunities and drive results
• Research and analytical thinking: You dig deeper, connect the dots, and turn complex information into actionable insights
• Technology and innovation: You experiment with AI and emerging tools to find smarter, more efficient ways to work

• Bachelor’s degree
• 2+ years of writing experience in a marketing or deadline-driven role.

Successful ROIers thrive in a fast-paced, collaborative environment. They run toward problems, stay adaptable, and hold themselves to a high standard. They ask thoughtful questions, challenge the way things have always been done, and aren’t afraid to tackle complex challenges.

They are curious by nature, dig deeper to understand the why, and use data to make better decisions. They embrace technology and innovation, experiment with new ideas, and look for opportunities to drive efficiency and create more space for strategic thinking. They care deeply…