Demand Generation Manager; Temp

Demand Generation Manager (Temp-to-Hire)

United States

Job Summary:

mPulse is looking for an experienced B2B demand generation marketer to lead campaigns that create engagement, generate qualified opportunities, and contribute measurable pipeline.

The Demand Generation Manager will translate product, market, and go-to-market priorities into integrated campaign strategies and execution plans. This person will own assigned campaigns from brief development through launch, optimization, and performance analysis while orchestrating work across Digital Marketing, Marketing Operations, Content, Sales, SDRs, Product, Retention Marketing, and Events.

This role for someone who combines strategic cam paign thinking with disciplined executio n . The right person will understand how to build full-funnel programs, orchestrate work across specialized teams, deploy innovative tactics through the use of AI, use data to make timely decisions, and independently drive programs toward pipeline goals.

Duties/Responsibilities:

Integrated Campaign Strategy and Execution

• Develop integrated campaign strategies and execution plans within the product, audience, market-moment, and business priorities.
• Translate high-level go-to-market direction into clear campaign briefs that define:
  • Business and pipeline objectives
  • Target audiences and buying committees
  • Customer needs and pain points
  • Campaign narrative and offers
  • Content and asset requirements
  • Channel roles and handoffs
  • SDR and Sales activation
  • Measurement and optimization plans
• Own assigned campaigns from planning through launch, ongoing optimization, and final performance analysis.
• Manage campaign timelines, dependencies, decisions, risks, and next steps, ensuring stakeholders remain aligned throughout execution.
• Ensure campaign work is accurate, complete, properly reviewed, and ready for execution before it moves to leadership or cross-functional stakeholders.
• Manage the campaign and promotional calendar for assigned programs while partnering with Demand Generation leadership on overall product-line prioritization and promotional timing.
• Use AI and automation to accelerate campaign research, audience development, personalization, briefing, content ideation, testing, and analysis while maintaining appropriate human judgment and review.

Account - Based Marketing

• Partner with Demand Generation and Sales leadership to define strategic account priorities, audiences, business objectives, and expected revenue outcomes.
• Recommend and manage account tiers and campaign approaches, including one-to-one, one-to-few, and one-to-many programs.
• Develop account and buying-committee engagement plans using intent, engagement, customer, and market intelligence.
• Track target-account engagement, buying-committee penetration, meeting creation, opportunity progression, and pipeline contribution.
• Regularly identify accounts or segments requiring changes in messaging, channel mix, personalization, or Sales follow-up.
• Be accountable for measurable pipeline contribution from assigned integrated campaigns and ABM programs.
• Establish campaign goals and success measures in partnership with Demand Generation leadership, Marketing Operations, SDR leadership, and Sales.
• Identify underperformance early, investigate likely causes, and recommend timely changes to targeting, messaging, offers, channels, follow-up, or investment.
• Deliver regular campaign performance updates that clearly communicate:
  • Progress against goals
  • Key insights and trends
  • Risks and performance gaps
  • Recommended optimizations
  • Decisions and next steps
• Use AI-supported analysis where appropriate to identify patterns, surface insights, accelerate reporting, and improve decision-making without replacing human review or business judgment.
• Coordinate with Product, Content, Customer Success, Account Management, Creative, and other stakeholders to ensure campaign messaging, assets, timing, and execution remain aligned.
• Lead cross-functional campaign teams with clear expectations, ownership, decisions, deadlines, and follow-through.
• Stay current on B2B demand generation, ABM, healthcare marketing, digital channels, buyer behavior, measurement, AI, and marketing technology.
• Test new approaches, tools, and AI-enabled workflows where they can improve outcomes without compromising accuracy, brand quality, or customer trust.

Skills/Abilities /Experience :

• Experience assisting with conferences (B2B a plus), or similar event experience
• Strong written and verbal communication skills
• High level of…