Manager, External Communications

Belong to Something Beautiful

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora:
Ready for a career glow up? As the External Communications Marketing Manager, you’ll be supporting the development and execution of communications strategies for corporate and retailer initiatives. The work you do will impact beauty, as you drive business and consumer awareness, and elevate brand reputation and sales. You’ll be part of a team that’s united in beauty, supported by those who are equally passionate about keeping Sephora competitive and beloved by all.

What You’ll Do:

• Support the Director, External Communications in strategy, planning and execution of Comms tactics supporting a variety of retailer programming objectives to maximize earned media coverage and grow retailer sentiment.
• Support the team to develop media strategies and a supporting calendar, execute accordingly, laddering into the larger goal of growing awareness and retailer sentiment.
• Plan and manage the speaking and interview engagements for brand spokespeople including but not limited to executive leadership, merchandising, marketing ambassadors, and more.
• Lead our proprietary storytelling tools and calendarized moments including our newsroom, white papers (Linked In Voices, etc.) leadership profiles and development of new Sephora led-stage programming.
• In partnership with the Director, help lead day-to-day management of the US external communications agencies, providing direction and overseeing execution of press outreach and activities for company and brand initiatives.
• Liaise with relevant cross functional partners to evaluate, plan and coordinate upcoming program focuses, outputs and relevant updates.
• Support the Director with issues management including response planning and as issues arise by acting as a participating partner of the Reputation Comms Lead team including our agency and cross functional partners.
• Operate as the lead contact for Internal comms, including briefing and aligning announcement programming, business and best practices share outs, and sharing Sephora news for a variety of internal audiences.
• Help coordinate and execute relevant cross functional, monthly, and quarterly reporting.
• Maintain composure, problem solve, and partner with both internal and external groups to ensure the retailer and brand is represented according to our values in all situations.
• Assist in managing the Public Relations budget, calendar, and marketing task list with ease.

What You’ll Bring:

• 5+ years experience in public relation, in-house or agency
• Excellent communication skills (written, oral, and interpersonal), with a keen understanding of press relations and how to balance messaging and company priorities as a spokesperson
• Strong presentation capabilities, can communicate upward and laterally, informing partners well and with ease
• Strong critical thinking capabilities and ability to partner with other groups
• Effective organizational and time management skills, can juggle many projects at once
• Independent thinker, values the capabilities and work quality of a team, has a strong understanding of internal and external clients and needs/priorities
• Self-starter, action-oriented, resourceful, can take a project or program from start to completion
• Charisma, thinks on the fly, can balance personality and professional perspective with business objectives and priorities
• Thrives in an environment with a large amount of public exposure and a diverse range of personalities and opinions
• Understanding of retail cosmetics and passion for beauty and client experience
• Elevated computer and social media skills.
• Proficient in Microsoft Office suite (Excel, PowerPoint, Word)
• Flexibility and ability to take and incorporate feedback from a variety of stakeholders

The annual base salary range for this position is $- $ The actual base salary offered depends on a variety of factors, which may include, as applicable, the…