Associate Director, Digital Marketing and Discovery

How you move is why we’re here. Now more than ever. Get back to what you need and love to do. The possibilities are endless... Now more than ever, our guiding principles are helping us in our search for exceptional talent - candidates who align with our unique workplace culture and who want to maximize the abundant opportunities for growth and success.

If this describes you then let’s talk! HSS is consistently among the top-ranked hospitals for orthopedics and rheumatology by U.S. News & World Report. As a recipient of the Magnet Award for Nursing Excellence, HSS was the first hospital in New York City to receive the distinguished designation. Whether you are early in your career or an expert in your field, you will find HSS an innovative, supportive and inclusive environment.

Working with colleagues who love what they do and are deeply committed to our Mission, you too can be part of our transformation across the enterprise.

Emp Status:
Temporary (Fixed Term) (Seasonal)

Full time

Work Shift:

Day (United States of America)

Compensation Range:
The base pay scale for this position is $88,500.00 - $. In addition, this position will be eligible for additional benefits consistent with the role. The salary of the finalist selected for this role will be determined based on various factors, including but not limited to: scope of role, level of experience, education, accomplishments, internal equity, budget, and subject to Fair Market Value evaluation.

The hiring range listed is a good faith determination of potential compensation at the time of this job advertisement and may be modified in the future.

Job Title:

Associate Director, Digital Marketing and Discovery

Location:

Hybrid – Manhattan midtown office 3x per week

Reports To:

AVP, Media Strategy & Performance

Department:
Marketing

Position Summary:

We are seeking a highly strategic and execution-focused Associate Director, Digital Marketing and Discovery to provide strategic direction collaboration across the marketing team and constituents. This role will drive strategies that maximize HSS’s visibility and engagement across digital channels, with a primary focus on search and digital brand discovery initiatives. This role ensures that consumers find and choose HSS through optimized innovative digital tactics that drive awareness, traffic, and conversions.

Working closely with the AVP, this position will translate enterprise growth goals into actionable search and discovery strategies, leveraging analytics, SEO/SEM best practices, and emerging technologies. We are seeking a strategic and innovative doer to lead and execute marketing initiatives that drive growth, engagement, and measurable performance in the healthcare industry. This role requires a holistic thinker who can pe a problem-solver, can optimize marketing performance, and align projects with organizational goals.

As part of the Marketing team, this role will report to the AVP, Media Strategy & Performance. This role has no direct reports.

• 6+ years’ work experience in marketing, or similar role (agency experience welcome).
• Proven track record of successfully developing and implementing cross-discipline strategies in compliance-driven environments.
• Develop and execute integrated paid media and marketing strategies across digital, traditional, and experiential channels.
• Lead end-to-end campaign planning, including patient/customer journey mapping across audience segmentation, messaging, and performance tracking.
• Analyze market trends, competitive landscape, and consumer insights to inform strategic decisions.
• Manage marketing budgets, ensuring efficient allocation and ROI optimization.
• Collaborate with internal marketing and external teams to improve…