Senior Lifecycle Marketing Manager Patreon · San Francisco, CA, US + Workplace ago

Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. We offer creators a variety of ways to engage with their fans and build lasting businesses, including paid and free memberships, community chats, live experiences, and one-time purchases.

Ultimately, our goal is simple: fund the creative class. We’re leaders in that space, with:

• $10 billion+ generated by creators since Patreon’s inception
• 100 million+ free memberships for fans who may not be ready to pay just yet
• 25 million+ paid memberships on Patreon today

We’re continuing to invest in building the best creator platform and team in the creator economy. We’re looking for a Senior Lifecycle Marketing Manager to help advance that mission.

This role is based in New York or San Francisco and is open to candidates who can work in-office two days per week under our hybrid model.

The Growth Marketing team builds demand for Patreon and turns audience interest into durable relationships between fans and creators. Our remit spans Paid Media, Marketing Partnerships, SEO, and Lifecycle, with close partnership across Product, Product Marketing, Data, Engineering, Brand, Creative, Policy, Trust & Safety, and other teams.

Lifecycle is a critical growth capability ay, the opportunity extends well beyond individual email campaigns: we need a connected strategy for how Patreon engages both fans and creators across their journeys, a strong operating model for the channel, and the data and marketing technology foundation to deliver relevant experiences  immediate priority is building a more intentional fan lifecycle program while continuing to support and strengthen creator communications.

We’re looking for a Senior Lifecycle Marketing Manager to serve as the strategic and operational owner of Patreon’s lifecycle program across both fan and creator audiences. The initial priority will be defining and building the fan lifecycle, while also owning the strategy, governance, and execution of creator lifecycle communications. This is a high-impact senior individual contributor role for someone who can set the vision, build the systems, align collaborators, and remain close enough to execution to ensure the work ships with quality.

You’ll define how Patreon engages fans from their first interaction through activation, engagement, conversion, retention, and re-engagement—helping fans discover more of what they love and deepen their relationships with creators. You’ll also shape how Patreon communicates with creators across onboarding, activation, growth, engagement, retention, product adoption, and critical operational moments, partnering with our Creator Success teams along the way.

This role also owns the operating and technical foundation that makes lifecycle effective: audience strategy, journey architecture, measurement, experimentation, channel governance, deliverability, localization, data quality, and the marketing technology roadmap. You’ll be the senior lifecycle expert for the company and a trusted partner to leaders across Marketing, Product, Engineering, Analytics, and Data.

This is not an advisory-only role. You’ll translate strategy into an executable roadmap, directly build and launch priority programs, establish repeatable processes, and create the foundation for a team as the function scales.

• Own the lifecycle strategy and roadmap end to end. Define the audience framework, lifecycle moments, journey architecture, channel strategy, orchestration approach, personalization model, and prioritized use cases that guide Patreon’s lifecycle investment.
• Champion both sides of Patreon’s ecosystem. Develop a deep understanding of fan and creator motivations and behavior, identify the highest-impact opportunities across both lifecycle journeys, and ensure programs strengthen the relationship among fans, creators, and Patreon. Initially, focus the greatest investment on building the fan lifecycle while maintaining thoughtful, effective creator communications.
• Build and execute multi-channel programs. Personally design, write, build, QA, launch, and…