Product Marketing Manager, Initiatives

Happen Bank (formerly Lending Club) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community.

Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

Happen Bank is looking for a Product Marketing Manager with a background in financial services to help shape how our new lending products and experiences are positioned, launched, and adopted. You'll bring hands‑on experience launching new products across marketing channels, turning customer insights into positioning and messaging that drive business growth and member engagement. You'll work cross‑functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences.

• Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
• Take new products and features from 0 to 1, from market sizing through go‑to‑market execution and launch
• Partner with Analytics to define success metrics ahead of launch and track performance against them post‑launch
• Plan and execute paid and lifecycle marketing campaigns that drive acquisition, engagement, and retention across new lending products
• Partner with Business, Product, Analytics, Research, Compliance, Legal, and Marketing to bring customer‑informed strategies to market
• Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions
• Create messaging frameworks, launch materials, creative briefs that support consistent customer experiences
• Measure campaign and product performance, evaluate experiments, and use AI where useful to accelerate analysis and improve the quality of your own work

• 4+ years of product marketing experience, bachelor's degree in a related field; or equivalent work experience
• Experience in financial services, banking, lending, or fintech, with an understanding of the regulatory and compliance considerations that shape customer marketing
• Experience taking products from concept to launch in ambiguous, fast‑moving environments
• Strong analytical and customer research skills with the ability to turn insights into clear, independent business recommendations
• Experience collaborating across multiple functions and influencing stakeholders without direct authority
• Exceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messaging
• You actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle, and you're thoughtful about accuracy and data sensitivity
• You use AI to accelerate content development, audience analysis, and campaign optimization, and you're discerning about where editorial judgment still belongs to a human
• You take ownership of your work, proactively identify opportunities to improve outcomes, and adapt your approach based on feedback

• Experience with paid media platforms and lifecycle or CRM marketing tools such as Braze or Iterable
• Expertise with A/B testing and experimentation platforms
• MBA or equivalent

San Francisco. The above locations are eligible offices for this role. The locations have been determined to foster in‑person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in‑office Tuesdays, Wednesdays, and Thursdays. In‑person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.

Local hours (PT). As needed travel to Happen Bank offices and/or other locations, as needed.

The target base salary…