Communications and Marketing Specialist III; Communications & Outreach Specialist

Department: Campus Auxiliary Services

Location: Belknap Campus

Time Type: Full time

Worker Type: Regular

Job Req : R109251

Minimum Requirements: Bachelor's degree in Communications, Computer Science, Computer Information Systems, or a related field and four (4) years of relevant experience or an equivalent combination of education and experience. Grade 6 (Salaried)

The position of Communications and Marketing Specialist III will develop, execute, and manage strategic communications and outreach initiatives that support the mission and services for Campus Auxiliary Services. Ensure consistent branding, clear messaging, and effective engagement with students, faculty, staff, campus partners, and external stakeholders.

Submissions should include a cover letter and a portfolio showcasing examples of previous work done by applicants; examples include:

• Press releases
• Website copy and/or design
• Collaterals that the applicant wrote and/or designed
• Other examples as appropriate

• Develop and implement comprehensive communication and outreach strategies aligned with Campus Auxiliary Services goals and university priorities.
• Serve as the primary communications advisor for auxiliary leadership, providing guidance on messaging, audience engagement, and communication planning.
• Represent Campus Auxiliary Services on university committees, working groups, and cross-functional teams related to student experience, customer service, and campus communications.
• Ensure consistent branding, tone, and messaging across all auxiliary service communications in alignment with university brand standards.
• Respond to inquiries about Campus Auxiliary Services programs.
• Create compelling content for multiple platforms, including websites, email campaigns, newsletters, social media, print materials, digital signage, and presentations.
• Translate operational, policy, and service-related information into clear, student- and customer-friendly communications.
• Maintain and update auxiliary services web content in collaboration with Campus Auxiliary Service program leaders.
• Plan and execute outreach campaigns to increase awareness and utilization of auxiliary services.
• Develop targeted marketing initiatives to support service launches and major initiatives.
• Plan, coordinate, and staff tabling events, fairs, campus promotions, orientations, and outreach activities to promote auxiliary services, engage stakeholders directly, and gather real-time feedback.
• Serve as the primary liaison between Campus Auxiliary Services and University Communications & Marketing.
• Partner with student organizations and campus departments to increase stakeholder engagement.
• Support crisis and issue communications related to auxiliary services, as needed.
• Track and analyze communication metrics and campaign performance.
• Use data to improve communication effectiveness and customer experience.
• Manage an annual calendar of events.
• Oversee student employees or vendors supporting communications initiatives, as applicable.
• Perform other duties as required.

• Master’s degree.
• Google Analytics or Hub Spot Inbound Marketing proficiency.
• Experience with Canva, Adobe Photoshop/Illustrator/Grammarly highly desired.

Target Compensation Maximum: $81,529.00

Target Compensation Minimum: $54,318.00

Compensation will be commensurate to candidate experience.

The University of Louisville is an Equal Employment Opportunity employer. The University strives to provide equal employment opportunity on the basis of merit and without unlawful discrimination on the basis of race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity or…