GEO & SEO Strategy Director

GEO & SEO Strategy Director
About Obility

Obility is where smart B2B marketing meets action. We help high-growth tech and B2B companies scale without wasting money or time on fluff. We love data, strategy, and tools that actually work, and we're always testing the next thing that will give our clients an edge. If you like solving problems, learning fast, and getting results you can brag about, you'll feel at home here.

We're hiring a GEO & SEO Strategy Director to own how Obility approaches organic growth in a search landscape that now includes Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity. A large share of this work happens off your client's website, in Reddit threads, on Linked In, on You Tube, in review sites and third‑party listicles, and anywhere else buyers and language models go looking for answers.

You’ll need a real SEO foundation to do this job. Technical health, keyword research, content strategy, and analytics are the base layer, and we're assuming you mastered them years ago. The rest of your time goes to understanding how AI search systems retrieve and cite information, finding where clients are absent from generated answers, and doing the off-site work that gets them included.

This seat comes with two jobs. The first is a portfolio of B2B clients you run yourself. The second is the GEO practice itself, meaning the methodology, the playbooks, and the standard the rest of the SEO team works to. We don't have a finished playbook for AI search, and we're not expecting to hand you one. We're hiring someone who is excited to write it.

Claude and Claude Code are how our SEO and GEO team gets work done. You'll build and run your own workflows, and you'll build the ones your team uses too. That means writing Claude skills for recurring deliverables, scripting data pulls and audits in Claude Code, automating visibility monitoring, and prototyping internal tooling when no platform on the market does what a client needs.

This is a hard requirement. In your application, be ready to describe workflows you've built and what they replaced.

• Own Obility's GEO methodology and set the direction for how the agency approaches AI search

• Build the playbooks, frameworks, and Claude workflows that the SEO‑GEO team runs day to day

• Mentor SEO strategists on GEO work and raise the baseline capability of the team

• Partner with the Director of Growth & Operations on service design, positioning, and how we differentiate Obility in the market for GEO services

• Help scope and price GEO work for new business, and join sales conversations where your expertise moves the deal

• Own AI search strategy for a portfolio of B2B clients, from research and roadmap through execution and reporting

• Monitor brand visibility and accuracy in AI Overviews, ChatGPT, Claude, Gemini, and Perplexity, then diagnose why a client is or isn't being cited

• Build content designed to be retrieved and synthesized by language models as well as ranked by Google

• Track which sources AI systems pull from in a client's category and work to get the client into them

• Develop Reddit strategy: identify the subreddits that matter, understand community norms, and participate in a way that earns trust (content team supports)

• Optimize Linked In for company pages and executive profiles so they surface in AI answers and search results (content team supports)

• Own You Tube optimization, including titles, descriptions, transcripts, chapters, and how video content shows up in generated answers (content team supports)

• Pursue placement in third‑party listicles, review sites, directories, comparison pages, and industry publications using our partner platforms (no outreach on your end)

• Partner with Content and Organic Social so off‑site mentions are built into the broader program

• Build Claude skills and Claude Code workflows for recurring SEO and GEO deliverables

• Automate audits, visibility monitoring, reporting pulls, and data cleanup

• Prototype internal tooling where existing platforms fall short

• Document and hand off your…