Digital Marketing Engineer

• Monitor buyer and intent signals and turn them into next steps
• Build systems that push buyer signals into ad platforms
• Create targeted Linked In and Google campaigns and audience-specific ad variants
• Place existing content in front of the right audience at the right time
• Work hands-on in marketing systems and ad-targeting tools to build and maintain workflows
• Design and launch campaigns and experiments quickly
• Measure campaign performance using conversion tracking, UTMs, GA4, Google Tag Manager, and pipeline-impact reporting
• Partner with creative and content teams on campaign assets and collateral

Requirements

• Experience operating marketing automation and CRM systems, ideally Hub Spot and Salesforce
• Experience launching paid campaigns across Linked In and Google Ads, including audience activation, retargeting, and performance optimization
• Experience connecting buyer signals, enrichment, campaign workflows, and sales routing into a measurable end-to-end motion
• Familiarity with ABM, intent data, and tools such as Clay, Influ2, or Demandbase is a plus
• Comfort turning an idea into a measurable test quickly, and accepting that most tests will not work
• A track record of generating new approaches independently rather than waiting for direction; genuinely curious about what might work
• Experience marketing to technical or enterprise audiences, ideally in cybersecurity or B2B SaaS
• Authorized to legally work in the US
• Currently located in the greater Boston area and able to come into the office 4 days per week

Core Competencies

Demonstrates expertise in launching and optimizing paid campaigns on Linked In and Google Ads, utilizing marketing automation and CRM systems like Hub Spot and Salesforce. Capable of measuring campaign performance through tools such as GA4 and Google Tag Manager while collaborating effectively with creative teams.

Highest-signal resume keywords

• Marketing Automation Systems
• Paid Campaign Management
• Conversion Tracking
• Audience Activation
• B2B SaaS Marketing

ATS Optimization Keywords

Hard Skills

• Campaign Optimization
• Conversion Tracking
• UTMs
• GA4
• Google Tag Manager
• Audience-Specific Ad Variants
• ABM
• Intent Data
• Sales Routing
• Workflow Maintenance

Soft Skills

• Curiosity
• Independence
• Adaptability

Industry Keywords

• Cybersecurity
• B2B
• Enterprise Audiences

Tools & Technologies

• Hub Spot
• Salesforce
• Linked In Ads
• Google Ads
• Clay
• Influ2
• Demandbase