Senior Field Marketing Manager

About Tricentis Tricentis is the global leader in continuous testing and quality engineering. Our AI-powered platform helps enterprises deliver software faster, with confidence — helping CIOs deliver transformative digital projects right the first time. Our approach is automated, codeless, and intelligently driven by AI, addressing both agile development and complex enterprise applications. Our 2,500+ customers — including Allianz, Dell, Experian, IHG, McKesson, Mercedes-Benz, and Vodafone — commonly achieve test automation rates of 90% or higher with 85%+ risk coverage.

This enables 10x faster release cycles and 40% lower costs. With 23 offices worldwide, we're just getting started.

The Opportunity Tricentis is looking for a Senior Field Marketing Manager to join our AMS marketing team. Reporting to the Director, AMS Marketing, you'll be a senior contributor and strategic driver of the regional marketing program — building and executing integrated campaigns that generate awareness, drive qualified pipeline, accelerate deals, and expand customer relationships across the US and Canada. This role is for you if you're a seasoned, data-driven B2B marketer who thrives in a fast-paced environment, brings a bias for action, and knows how to lead cross-functional teams toward real business results.

You'll combine strategic thinking with hands-on execution, and you'll be the connective thread between marketing and sales in the AMS region. This role is hybrid and requires three in-office days per week.

Collaborate with AMS GTM leadership to develop and own a data-driven regional marketing strategy for how marketing drives leads, pipeline, and bookings across assigned sales pods. Bring the regional demand generation strategy to life through a mixture of account-based marketing programs and tactics, including in-person and virtual events, executive briefings and hospitality, industry conferences and trade shows, webcasts, telemarketing, sales enablement tools, and nurture campaigns.

Partner closely with field sales, channel sales, customer success, and BDR teams to align on programs, messaging, lead follow-up, and marketing-to-sales handoffs. Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available from the global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention.

Collaborate with the Partner Marketing team to enrich and scale local tactics, aligning on regional marketing tactic coverage and messaging. Own and manage relevant components of the AMS marketing budget and marketing calendar with discipline and accountability.

Align with Marketing Operations to ensure all programs are effectively tracked, measured, and managed against agreed SLAs and KPIs. Analyze performance data to surface insights, refine strategy, and continuously strengthen results across the funnel. Leverage data segmentation and prioritization skills using internal and external data sources (e.g., 6sense, Zoom Info, Salesforce) to identify and act on the highest-value opportunities.

Identify ways to improve qualified lead to opportunity conversion rates by working to help the sales reps directly with messaging, tools, process, and best practice. Lead quarterly business reviews of marketing performance within assigned sales pods.

• 7+ years of B2B marketing experience within field or regional marketing in enterprise software or high-tech.
• Proven track record of success in modern marketing practices, demand generation, pipeline acceleration and account-based marketing.
• Extensive event management experience spanning hosted events, third-party conferences, executive programs, and virtual/hybrid formats.
• Hands‑on experience with Salesforce and business intelligence platforms.
• Deep understanding of sales methodology, pipeline mechanics, and how marketing investments translate to bookings and revenue.
• Strong project and program management skills, with experience leading demand generation efforts…