Product Marketing Manager

Help us transform how an entire industry thinks about safety About Safety Mojo

Safety Mojois revolutionizing safety management in high-risk industries like construction and oil & gas. How are we doing this?

Withourgroundbreaking, AI-powered appdesignedfor frontline safety professionals.

Right now,we’reat an inflection point.

We’veprovenproduct-marketfit, we have incredible customers who love whatwe’vebuilt, andwe’removing from startup phase into serious growth mode. The next 18 months are going to prove thatwe’rethe new standard for safety technology. And we need exceptional professionals to help us do that.

We’re hiring our first Product Marketing Manager at Safety Mojo to build the connective tissue between what field safety teams need, what we build, and how we sell it. This is a hands-on, individual contributor role grounded in the Pragmatic Marketing Framework. As the founding PMM, you’ll own the full arc from market problems to launch to sales enablement, with no team beneath you and direct visibility to the founders and CRO.

• Maintain and sharpen our core buyer personas – Safety and Operations leaders in high-risk industries – grounded in real conversations about incident reporting, near-miss tracking, and compliance workflows, not assumptions
• Map the buying process across construction and oil & gas: who’s involved, what triggers a search for a platform like ours, what stalls deals (budget cycles, safety committee sign-off, IT/security review)
• Own competitive intelligence: battle cards, teardown docs, and a repeatable process for tracking incumbent EHS players and adjacent AI-safety entrants
• Run a lightweight, ongoing win/loss program. Interview closed-wonand closed-lost prospects andturnfindings intoa living market-problems doc
• Own and evolve our three-pillar messaging framework — Gather Better / See Earlier / Act Faster — keeping it sharp as the product and market shift
• Maintain the message house that Sales, Content, and the founders all pull from, tailored by persona
• Steward the Safety Mojo brand architecture as we consolidate sub-brands, ensuring positioning stays consistent across product, sales, and marketing surfaces
• Partner with Product on the business case for roadmap priorities — bring market evidence, not opinions, to prioritization conversations

Launches

• Own the launch process end-to-end for new features and releases, tiering launches by impact rather than treating every ship as a big moment
• Write launch briefs, sales talking points, and customer-facing release content
• Coordinate cross-functionally (Product, Sales, CS, Sales) so launches don’t blindside the field team
• Build and maintain battle cards, pitch decks, one-pagers, and objection-handling guides for both personas
• Run new-hire and ongoing training for Sales and CS on positioning, personas, and the competitive EHS landscape
• Be the “ask PMM” resource when a rep needs an answer mid-deal, especially on safety-specific ROI and compliance objections

Demand & Content Support

• Provide messaging and positioning input to campaigns, website copy, and content briefs, reinforcing the funnel/demand gen program already in motion
• Support case study and customer proof-point development from construction and oil & gas customers, in partnership with Customer Marketing/Content

• 3–6 years in product marketing at a B2B SaaS company, ideally with time at a company under $20M ARR (you know whatit’slike without a 5-person team behind you)
• Direct experience running win/loss interviews and turning qualitative input into positioning, not just executing someone else’s messaging
• Comfortable partnering directly with founders/CRO and influencing roadmap with market evidence
• Strong written communication. You can write a battle card and a launch email in the same afternoon
• Experience leveraging AI tools like Claude to boost productivity (not as a crutch)
• Bonus: experience in EHS, industrial safety, construction tech, or another category selling into field + corporate dual buyers

• Documented personas and win/loss findings that Sales actually references in deals
• The Gather Better / See Earlier / Act Faster framework sharpened and consistently used company-wide
• At least one full-cycle product launch run end-to-end
• Sales team says PMM materials help them win, not just fill a folder