Senior Specialist, SEO

At Moxie, we empower ambitious aesthetic entrepreneurs to build profitable, independent practices—without burnout, overwhelm, or guesswork. In just a few years, we've grown from an idea to a global, remote-first team now supporting 700+ practices nationwide.

Our purpose is simple: to unlock sustainable success for aesthetic entrepreneurs, at every stage of their journey.

We're looking for a Senior Specialist, SEO to own SEO as a strategic service line for hundreds of independent med spa practices — setting the strategy, raising and standardizing execution quality across our full book of practices, building the systems and reporting that let that quality scale without proportional headcount growth and leading a team of 2 SEO specialists who execute the day-to-day work across the practice book.

You’ll also be stepping into ground-floor ownership of how Moxie responds to the shift toward AI-driven search (GEO/AEO), defining our approach before most companies have figured theirs out.

SEO is one of Moxie's highest-leverage, lowest-cost-per-lead channels, but today it's delivered as a checklist of tactics, GBP hygiene, citations, on-page fixes, across our Enterprise, Gold, Silver, and Growth tiers, without a single owner. You’ll be that owner. You’ll sit within Marketing Services alongside paid media and website, report to our Marketing Services Lead, and partner closely with Provider Success, Product, Data, Rev Ops, and Sales.

Getting this right compounds organic growth for practices at a fraction of paid-media cost, strengthens our Enterprise offering, and protects practices from local-search and AI-search shifts that could otherwise erode their visibility overnight. This role is US-based and remote.

• Turn SEO from ad hoc tactics into a standardized, repeatable system. In your first three months, audit a representative sample of practices (launcher, operator, Enterprise), ship 2–3 fast, visible fixes, and design the SEO playbook/SOP — with SLAs, QA checkpoints, and a reporting cadence. By month six, you own the recurring SEO motion (GBP management, citations, on-page and technical audits, reporting) as a system that runs consistently across the full book of practices.

• Move the numbers and prove it. Measurably improve a core SEO metric — keyword ranking movement, Map Pack visibility, organic lead volume — across a defined cohort of practices by month six. By month nine, show defensible before/after growth in organic-channel contribution to lead volume and revenue across the practice book.

• Build the systems that scale. Define a local SEO tool stack (rank tracking, citation management, reporting automation) in partnership with Rev Ops and Product, and get reporting and optimization running on a largely self-serve system — dashboards, automated alerts, standardized playbooks — that requires minimal manual, per-practice effort from the rest of Marketing Services.

• Define Moxie's answer to AI search. Test and document our approach to GEO/AEO visibility (AI Overviews, ChatGPT, Perplexity, Gemini), and set a 12-month roadmap for how the SEO service evolves across local, technical, content, and AI-search components.

• Be Moxie's SEO voice. Become the recognized internal subject matter expert — mentoring others, informing sales conversations, supporting Enterprise SEO asks and the Marketing Audit & Action Plan (MAAP), and shaping the SEO piece of the Enterprise offering.

• 5+ years of hands-on SEO, ideally managing SEO across many small or local businesses simultaneously — at an agency or in-house at a multi-location brand — not just one brand.

• Depth across all four pillars: technical SEO (site speed, schema/structured data, crawlability), on-page/content SEO, local SEO (GBP, citations, Map Pack), and emerging GEO/AEO.

• Fluency with the standard stack: GA4, Google Search Console, SEMrush or Ahrefs, Screaming Frog, and a local-SEO/citation platform such as Bright Local, White spark, or Yext.

• A systems thinker, not just a practitioner. You're energized by standardizing and scaling high-quality execution, reporting, and communication across hundreds of…