Marketing Manager

Job Title

Marketing Manager

Director, Marketing and Communications

Exempt

Bentonville, Arkansas (On-site)

Founded in 2021, Alice L. Walton School of Medicine (AWSOM) is a nonprofit, four-year MD program that will enhance traditional medical education with the arts, humanities, and whole health principles. The school’s culture embraces self-care to empower students to care for their own well-being as well as their patients’. The school’s state-of-the-art medical education facility is located in Bentonville, Arkansas on the Crystal Bridges campus, home to Crystal Bridges Museum of American Art and Heartland Whole Health Institute.

The school has been granted preliminary accreditation status by the Liaison Committee on Medical Education.

The Marketing Manager is responsible for executing integrated marketing, digital communications, social media, recruitment marketing, and website content strategies for Alice L. Walton School of Medicine (AWSOM). This position serves as the primary owner of AWSOM's marketing ecosystem and leads audience engagement efforts across social media, digital advertising, website content, and recruitment-focused campaigns. Working closely with the Director, Marketing and Communications, Editorial Manager, and shared services partners, this role ensures AWSOM's marketing initiatives are effectively deployed across owned digital channels and aligned with institutional priorities, brand standards, and recruitment goals.

The position serves as AWSOM's primary liaison to the shared services web and photo/video teams and supports campaign execution through data-informed decision making and performance analysis.

• Develops and executes integrated marketing campaigns supporting student recruitment, institutional awareness, events, and strategic priorities.
• Coordinates campaign deployment across digital, social media, email, and website channels.
• Manages recruitment marketing initiatives and prospective student engagement campaigns.
• Coordinates promotion of webinars, admissions events, and recruitment activities.
• Supports audience development and engagement initiatives.
• Manages campaign timelines, deliverables, and performance measurement.
• Coordinates development of recruitment collateral and campaign materials.
• Supports awareness-building initiatives that advance institutional goals and priorities.

• Leads AWSOM's social media presence across Linked In, Facebook, Instagram, and emerging platforms.
• Develops and maintains the social media content calendar in collaboration with the Editorial Manager.
• Coordinates deployment of editorial content through social media channels.
• Creates channel-specific social media plans that support institutional goals.
• Manages audience engagement and community management activities.
• Monitors social media trends, audience sentiment, and competitor activity.
• Supports executive and leadership social media initiatives.
• Coordinates promotion of news stories, blogs, events, campaigns, and institutional initiatives across social channels.
• Oversees paid social media advertising campaigns.
• Tracks performance and recommends optimization strategies.
• Develops social media analytics, reporting, and audience growth insights.

• Serves as AWSOM's primary website content manager and institutional liaison to the shared services web team.
• Develops and maintains website content strategy in alignment with recruitment, awareness, and institutional goals.
• Coordinates website editorial planning in collaboration with the Editorial Manager.
• Maintains accurate and current recruitment-related content, including admissions information, webinars, events, campus visits, and application resources.
• Coordinates updates for program, curriculum, faculty, leadership, and institutional information.
• Submits, prioritizes, and manages website update requests through the shared services web team.
• Provides content, requirements, and business needs for new web pages, landing pages, and site enhancements.
• Coordinates…