Manager, Marketing Analytics & Performance Optimization

About the position:

Velosio is looking for a Manager, Marketing Analytics & Performance Optimization to be an integral member of the Marketing Team.

As the Manager, Marketing Analytics & Performance Optimization at Velosio, you will own the measurement, analysis, and continuous improvement of marketing performance across programs, channels, campaigns, and investments.

This hands-on role will turn marketing data into clear decisions, establish a consistent performance management discipline, improve funnel conversion and campaign performance, and demonstrate marketing’s contribution to pipeline and revenue. This role will report to Sr. Manager of Marketing Operations & Performance.

• Own marketing performance measurement across campaigns, programs, channels, audiences, geographies, segments, and investments.
• Define and maintain marketing KPIs, funnel definitions, attribution logic, reporting standards, and performance benchmarks.
• Build and maintain Hub Spot dashboards, giving the marketing team day-to-day visibility into campaign performance.
• Analyze funnel performance from inquiry or lead through MQL, sales acceptance, opportunity creation, pipeline, win rate, CAC and revenue.
• Identify conversion bottlenecks, channel inefficiencies, audience gaps, and budget allocation opportunities.
• Build recurring executive, marketing, and channel-level reporting that communicates results, trends, risks, and recommended actions.
• Partner with campaign, digital, content, field, partner, and sales teams to turn data findings into optimization plans.
• Develop hypotheses and manage testing programs across landing pages, nurture streams, audiences, messaging, and channel investments.
• Evaluate marketing ROI, cost efficiency, pipeline return, customer acquisition cost, and other relevant performance metrics.
• Recommend budget shifts based on performance, marginal returns, pipeline quality, strategic priorities, and capacity constraints.
• Improve data quality, campaign taxonomy, source tracking, UTM standards, CRM fields, and reporting consistency in partnership with Marketing Operations and Sales Operations.
• Create segment- and account-level analyses that support account-based marketing, industry campaigns, customer expansion, and partner motions.
• Conduct post-campaign and post-event analyses, documenting results, lessons learned, and recommended actions.
• Serve as a trusted advisor to marketing leaders by explaining what happened, why it happened, what to do next, and how to measure improvement.
• Manage external analytics, data, or agency resources as needed and mentor analysts as the team grows.

• Bachelor’s degree in marketing, business, analytics, statistics, economics, or a related field; equivalent experience considered
• 5-8 years of experience in marketing analytics, revenue operations, demand generation analytics, digital analytics, or business intelligence
• Experience measuring B2B marketing performance across a complex, multi-channel demand generation environment
• Strong understanding of B2B funnel stages, lead management, pipeline creation, opportunity conversion, attribution, and revenue measurement
• Demonstrated ability to turn analysis into prioritized, actionable business recommendations
• Advanced proficiency in Excel and experience with BI and visualization tools such as Power BI, Tableau, Looker, or similar platforms
• Experience with CRM and marketing automation platforms, ideally Microsoft Dynamics 365 and Hub Spot, or comparable systems
• Familiarity with web analytics, paid media reporting, campaign tracking, UTM governance, and digital conversion measurement
• Comfort working with imperfect data, identifying root causes, and improving measurement processes over time
• Strong communication and presentation skills, including the ability to tailor findings for executives, marketers, and sales stakeholders

• Experience in B2B technology, professional services, SaaS, a Microsoft partner, or a channel-driven business
• Experience supporting account-based marketing and enterprise or midmarket demand generation motions
• Working knowledge of SQL, data modeling, data warehouses, or advanced…