Marketing Lead-Energy Efficiency Programs

Marketing Lead-Energy Efficiency Programs

Job Overview:

APTIM’s Energy Transition team is seeking a motivated and experienced Marketing Lead to join our APTIM team. Reporting to Marketing Manager/Director, the Marketing Lead will provide strategic and day-to-day leadership for marketing and communications initiatives supporting assigned programs, campaigns, and work streams. This role translates program objectives into effective marketing strategies, campaigns, and communications designed to increase awareness, engagement, and program participation.

In this role, the Marketing Lead serves as a key liaison among program teams, internal subject matter experts, marketing partners, creative resources, and vendors. The successful candidate will independently lead complex marketing projects and campaigns from strategy through execution, measurement, and optimization while coordinating shared marketing resources and helping ensure high-quality, consistent delivery across programs. Occasional travel for team meetings may be necessary.

APTIM’s Energy Transition team is a recognized leader in the marketplace. Our technical experts deliver innovative projects and complex client solutions, offering a full range of energy solutions including energy management, carbon management, smart energy infrastructure, distributed energy resources (DER), and carbon-free mobility solutions. Our consultants collaborate with clients to define and implement strategies and campaigns around key business drivers, focusing on delivering high-impact projects that exceed expectations and meet the unique needs of our commercial and retail clients.

This position is designed for an experienced marketing professional ready to take increased ownership of complex marketing initiatives while providing day-to-day leadership across assigned campaigns and work streams. In this role, you will be working with others who are passionate about energy efficiency and making a positive impact on the industry.

Key Responsibilities/Accountabilities:

• Lead the development and execution of marketing and communications strategies for assigned energy programs, campaigns, and work streams.
• Partner with Marketing Managers, program leadership, internal subject matter experts, marketing partners, creative resources, and vendors to translate program objectives into actionable marketing plans and campaigns.
• Serve as the day-to-day marketing lead for assigned campaigns, projects, and program work streams, coordinating activities among internal teams, shared marketing resources, creative resources, vendors, and partners.
• Lead campaigns from initial strategy and creative brief through development, review, approval, launch, measurement, and optimization.
• Develop campaign strategies and briefs that clearly define target audiences, objectives, key messages, channels, deliverables, schedules, and measures of success.
• Manage marketing project workflows and creative requests to ensure work is delivered on time, within scope, and consistent with program objectives.
• Coordinate shared marketing resources across assigned campaigns and work streams, working with Marketing Managers to identify priorities, capacity needs, scheduling conflicts, and resource requirements.
• Coordinate the review and approval of marketing materials with appropriate internal and external stakeholders.
• Develop and review marketing content across digital, social, web, email, print, presentations, case studies, and other communication channels.
• Ensure marketing and communication materials comply with client requirements, brand standards, accessibility expectations, and applicable regulatory requirements.
• Apply customer insights, market research, program data, and campaign performance results…