Director, Global Membership & Strategy

Job Title: Director, Membership Growth and Strategy

Department: Product Management

Reports To: Vice President, Software & Digital Products

FLSA Status: Exempt

SVP Worldwide is the world’s largest consumer sewing machine company, proudly home to the iconic brands SINGER®,
HUSQVARNA® VIKING®,
PFAFF®, and CREATIVATE™. Together, our brands represent nearly 500 years of combined leadership
, empowering sewists around the world, and shaping the evolution of sewing for generations.

Our purpose is clear: to create, elevate, and celebrate sewists around the world
.

With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers.

Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to innovate, collaborate, and make an impact.

Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we’re building a connected, inclusive culture where people can grow their careers while helping define the future of sewing.

This is an opportunity to own and accelerate the growth of an established SAAS membership at a company millions of makers already know and trust. SVP Worldwide is home to the most iconic brands in sewing — SINGER, Husqvarna VIKING, and PFAFF — and through Creativate we have built genuinely great software for every kind of maker, from quilters and embroiderers to garment makers and everyday sewists.

The product is real, the audience is passionate, and the membership is established. What it needs now is someone to drive it into its next phase of serious growth.

As Director, Membership Growth and Strategy, you own membership product strategy, its growth, retention, and long-term health. You will turn everything we have built for makers into a thriving, growing membership program: how makers discover it, join it, stay with it, and get more from it over time. You will set the strategy, own the trajectory, and build the growth engine that turns a loyal community into durable, compounding revenue.

We are looking for someone who has built and scaled consumer membership products before and is ready to make a real difference, someone who can step in and move quickly with the backing of an established business and beloved brands.

Own the Membership Product strategy

• Own the strategy, growth, and long-term health of the global, consumer SAAS Membership Product
• Set the trajectory the company grows against. Drive its next phase of high growth while balancing near-term results with a durable long-term model.
• Deliver membership product solutions across all channels Dealer, Mass, Distributor and D2C.

Own the member lifecycle

• Own the entire member lifecycle which lives across all maker communities: acquisition, conversion, retention, and lifetime-value expansion.
• Own the strategy for the Membership Portfolio — pricing strategy, terms (monthly, annual, multi-year), trials, discounts, bundling, and regional models — grounded in consumer insights and tested against real member behavior.

Turn insight into growth decisions

• Build the insight and experimentation capability for the Membership Products, and own the numbers that define their health, including recurring revenue (MRR/ARR), ARPU, lifetime value (LTV), acquisition cost (CAC), conversion, cohorts, and churn.
• Keep a sharp read on the competitive and category landscape — how other consumer memberships acquire, price, and retain — and turn it into advantage for our members.

Lead cross-functionally and connect the communities to the Membership Program

• Lead across product,…