Associate Director, Digital Marketing and Strategy; Distribution

Job Summary:

Title:

Associate Director, Digital Marketing and Strategy (Distribution)

Reports to:

VP, Digital Marketing & Strategy (Distribution)

Location:

New York, NY (In-Person, 5 days a week)

The Role:

Roc Nation is seeking an Associate Director of Digital Marketing and Strategy. This position reports to both the President of Distribution & VP of Digital Marketing and serves as a key member of the Roc Nation digital team servicing Distribution clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/play listing, facilitating requests between partners, managers and artists and maintaining artist web & social platforms.

This Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

• Content Marketing. Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
• Partner Management. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
• Content Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
• Site and Social Development / Management. Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
• Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
• Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
• Other Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches
• Other duties, as assigned

Qualifications:

5+ years experience managing the use of and/or relationships with digital distribution and social platforms Extensive knowledge of and passion for the music market An in-depth understanding of social media platforms, industry trends, new technologies and digital music services Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously The highest attention to detail Track record building and maintaining strong business relationships Strong oral/written communication skills The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible Bachelor's degree in a related field preferred Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms Experience working with social management and listening platforms Experience working with content management systems;

especially Wordpress Knowledge using basic audio, photo and video editing programs Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

• HEALTH:
  Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF:
  Free concert tickets, paid time off including paid holidays, sick time and floating days
• CAREER:
  Career and skill development programs with School of Live
• WEALTH: 401(k) program with company match

We…