Director Search Strategy & Performance Marketing

Director Search Strategy & Performance Marketing

Requisition Number 3014 Location US - Remote State/Territory

Candela Corporation is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. We are the market leader in the development, manufacturing, and distribution of medical and aesthetic laser and light-based technologies. The Company’s technology enables physicians to provide advanced solutions for a broad range of medical-aesthetic application including hair removal, wrinkle reduction, tattoo removal, improving the skin’s appearance through the treatment of benign vascular and pigmented lesions, and the treatment of acne, leg veins, scarring and other common indications.

Candela develops products for the global aesthetic market. These products begin as concepts developed by Candela’s world-class team of scientists and engineers or as acquired or licensed technologies. These programs are supported by Candela’s global business unit, clinical, regulatory, and quality teams and are managed through our Product Development Process (PDP) and Quality Management System (QMS).

The Company’s headquarters are in Marlborough, Massachusetts, US, with an additional R&D facility in Yokneam, Israel and commercial locations across Asia Pacific, and Europe. Products are sold direct in 18 countries worldwide and through distributors in over 60 others and are supported by field sales, field service, clinical education and marketing organizations.

General Summary

The Director, Search Strategy & Performance Marketing is responsible for developing and executing Candela's search acquisition and visibility strategy across paid, organic, and emerging search channels. This role owns Paid Search, Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and AI search strategy, with responsibility for driving qualified demand, increasing Candela's visibility throughout the customer journey, and maximizing the efficiency and business impact of search investment.

This individual will serve as Candela's subject matter expert for the evolving search landscape, connecting paid and organic search strategies to create a unified approach to how customers discover, research, and engage with Candela and its products. The role combines strategic channel leadership with strong analytical and technical search expertise and requires close partnership with agency partners, Product Marketing, Content, Web, Analytics, Growth Marketing , and regional teams.

Primary Responsibilities

• Own Candela's Paid Search strategy, roadmap, and performance across relevant markets, products, and customer segments.
• Develop campaign and investment strategies aligned with lead generation, pipeline, revenue, and broader business objectives.
• Manage Paid Search budgets and continuously optimize investment based on performance, efficiency, lead quality, and downstream business impact.
• Oversee campaign architecture, keyword strategy, bidding strategies, audience targeting, ad copy, extensions, landing page alignment, and conversion optimization.
• Partner with agency teams to continuously test and optimize campaigns while maintaining clear performance expectations and accountability.
• Identify opportunities to expand search coverage across new products, audiences, geographies, and search platforms.
• Monitor competitive search activity, auction dynamics, search trends, and changes to platform capabilities.
• Partner with Analytics and Marketing Operations to improve conversion tracking, attribution, and visibility into Paid Search's impact on pipeline and revenue.
• Own Candela's SEO strategy and roadmap with responsibility for increasing qualified organic visibility…