Lifecycle Marketing Manager

ANDMORE® is a wholesale market maker that fuels opportunities for buyers and sellers to connect, grow, and prosper through physical markets, design centers, and digital channels.

We own and operate the largest wholesale showroom campuses in the world where retailers and designers source products for their stores and clients while also enabling 24/7 commerce through our digital marketplace. By integrating in-person and online experiences, we empower our customers to grow year-round as their business needs evolve.

We are seeking a Lifecycle Marketing Manager to join our Content team s role focuses on buyer communications that drive action at critical moments across the customer journey, from first registration through every market season that follows.

At ANDMORE, the product is the market. Our wholesale markets across home, gift, apparel, and lifestyle are what buyers attend, source from, and return to season after season.

This role’s job is to build the communication programs that move buyers from first registration to lasting loyalty, turning interest into attendance, and attendance into advocacy.

The channels span email, SMS, in-app push notifications, and website conversion copy. The work is equal parts strategy and craft: taking master messaging frameworks and translating them into polished, market-specific content across every buyer touchpoint. Execution runs through ourMarTechteam, soyou’llwork closely with a technical counterpart who handles platform infrastructure and performance data. Your job isthe strategyandthe words.

The ideal candidate brings equalpartsstrategic thinking and strong writing, with experience in B2B, marketplace, or experiential/event lifecycle programs and a genuine curiosity about what makes buyers act.

Key responsibilities include:

• Own the messaging strategy across all stages of the ANDMORE buyer lifecycle, including onboarding, pre-market, on-site, post-market, and off-season re-engagement, across email, SMS, push, and website conversion copy.
• Develop content frameworks and communication hierarchies that reflect buyer needs at each stage of the journey.
• Define the right message, audience segment, and moment for each lifecycle touchpoint, then brief theMarTechteam on execution.
• Partner with the Director of Lifecycle Marketing to translate segmentation data and behavior signals into relevant,timelymessaging.

• Translate master messaging frameworks into polished, market-specific buyer content across email, SMS, in-app push notifications, and website conversion copy, including onboarding series, market prep communications, re-engagement flows, and milestone campaigns.
• Develop messaging that is specific, buyer-focused, and grounded in what buyersactually gainfrom attending and sourcing at ANDMORE markets.
• Maintain editorial standards and voice consistency across all buyer communications.
• Build and refine content templates that can scale across markets and buyer segments.
• Work closely with the VP of Content to apply master messaging frameworks and ensure consistency and quality across all buyer-facing content.

• Plan and manage lifecycle campaigns from strategy through content delivery across all buyer channels, partnering with theMarTechteam on platform execution.
• Own A/B test strategy for lifecycle communications: define the hypothesis, develop copy variants, and brief theMarTechteam on execution. Use results to refine messaging on an ongoing basis.
• Use campaign performance data toassess messagingeffectiveness and adjust strategy accordingly.
• Identify gaps in the buyer communication journey and develop proposals for new lifecycle initiatives.

• Work closely with the Director of Lifecycle Marketing on campaign execution, ensuring content strategy and platform capabilities are aligned before launch.
• Collaborate with the Analytics team to understand buyer behavior and segment performance; use those insights to inform messaging decisions.
• Collaborate with the Creative team to ensure lifecycle content is visually consistent with campaign…