Social Media Manager Hybrid; Los Angeles, CA)

About Us

We're an independent, founder-led beauty company reinventing beauty from complexion to scalp, rooted in Asian wisdom and superfood traditions, powered by modern innovation. We empower women to embrace their beauty at every age and stage.

Across our three brands:
YENSA is Superfood powered complexion and makeup
pūrlisse is complexion forward, Asian botanicals powered by Korean Innovation

JooY is fermented scalp and hair wellness

We move like the independent company we are: fast, resourceful, entrepreneurial, and close to the founder. This is a place where ideas move quickly, ownership matters, and great people have the opportunity to make a visible impact.

We're looking for a Social Media Manager who is equal parts creative thinker, brand builder, and performance-minded operator to lead social across three distinct beauty brands.

You'll own the social strategy, content calendar, brand voice, community, and performance across Instagram, Tik Tok, You Tube Shorts, and Pinterest, while directing agency, creator, and freelance partners to bring the work to life.

The challenge and opportunity is building three unmistakably different social worlds: YENSA's complexion and makeup artistry, pūrlisse’s complexion care powered with Asian botanicals and JooY's emerging fermented scalp-wellness point of view.

This is a strategic, hands-on role. You'll partner with the Founder/CEO to set the direction and hold the creative bar, while being willing to jump in whether that's capturing content at an event, reacting quickly to a cultural moment, engaging with the community, or turning performance insights into the next great idea. Your combination of creative talent and analytical thinking will be key to the company’s growth.

You’ll thrive here if you bring a strong point of view grounded in creativity, culture, and data. You’re a natural storyteller who understands beauty and what resonates with consumers. You’re resourceful, take ownership, and know how to turn ideas into meaningful brand moments. You’re energized by a fast-moving, founder-led environment where you’ll have the opportunity to shape how our brands show up and grow.

This position may require occasional travel to brand events, retail activations, and content shoots.

We're looking for someone who doesn't just manage social.
You build brands through it.

Strategy & Channels

• Own the social strategy and calendar across all three brands — protecting three distinct brand voices while balancing long-term brand building with real-time culture

• Set platform-specific plans and growth roadmaps across Instagram, Tik Tok (including Tik Tok Shop), You Tube Shorts, and Pinterest

• Stay ahead of algorithm shifts and platform moves, and act fast when it matters

Content & Creative Direction

• Define what each brand looks and sounds like every day, repeatable visual formats recognizable without the logo

• Concept product launches and campaigns as social-first moments that spark conversation well beyond launch day

• Shoot and edit yourself when speed beats production — events, activations, Tik Tok Shop moments, cultural reactions

Community & Advocacy

• Own community management across channels — timely, on-voice engagement with a multi-generational audience

• Use social listening to surface sentiment, feedback, and opportunity; stay available for key launch and cultural moments

Performance & Insights

• Define and track KPIs for reach, engagement, community growth, and conversion, reporting through social analytics tools (e.g., Dash Social or similar)

• Turn performance and audience signals into clear recommendations that shape content, product, and brand decisions

You set the standard and the brief; partners help you scale the output.

Creators, UGC & influencer

• Source, brief, and manage creators and UGC across all three brands (we use Upfluence for sourcing); own briefs, deliverables, usage rights, and timelines

• Partner with PR and influencer resources to amplify earned and gifted moments

Agency & Freelance Partners

• Own the day-to-day relationship with social/content agency and freelance partners: briefing, production, and approvals, keeping everything on…