Director, Brand Marketing

Position Summary

Aderant is a global industry leading software company providing comprehensive business management solutions for law firms and other professional services organizations with a mission to help them run a better business. We are motivated by a collective desire to drive the legal industry to the forefront of innovation. With over 2,500 clients around the world, including 95 of the top AmLaw 100 firms, we are changing the outside perception of the legal sphere;

where there was once resistance to modernization, we are creating a culture that embraces new ideas and technology. At Aderant, the “A” is more than just a letter. It is a representation of how we fulfill our foundational purpose, serving our clients. It embodies our core values and reminds us that to achieve success, every day must start with the “A”.

We bring the “A” to life by fostering a culture of innovation, collaboration, and personal growth. We encourage our diverse teams to bring their whole selves to work – ideas, experience, and passion – to drive our mission forward. Our people are our strength.

The Director, Brand Marketing is a senior leader responsible for defining, evolving, and activating Aderant's global brand strategy across all markets and audiences. Reporting to the SVP, Global Marketing & Communications, this role serves as the company's brand steward — ensuring consistency, clarity, and differentiation in how Aderant shows up to clients, prospects, employees, and the broader legal technology market. This is a high-impact, cross-functional role that sits at the intersection of strategy and execution.

The Director will lead brand architecture, visual identity, messaging frameworks, and integrated campaign strategy while partnering with Communications, Demand Generation, Product Marketing, Sales, and People Experience to bring the brand to life across every touchpoint.

• Brand Strategy & Architecture Own and evolve Aderant's global brand strategy, positioning, and architecture — including how acquired brands and product lines are integrated or maintained. Develop and maintain a cohesive brand narrative that reflects Aderant's market position, values, and growth trajectory. Conduct and commission brand research, competitive analysis, and market perception studies to inform strategy and measure brand health. Lead brand governance: establish and enforce brand standards, manage the brand guidelines and asset library, and serve as the final decision-maker on brand application questions.
• Visual Identity & Creative Oversee visual identity system including logo usage, typography, color, photography, and design standards across digital and print applications. Partner with internal creative resources and external design agencies to produce brand-aligned creative across campaigns, events, web, and sales enablement. Lead creative brief development and creative review processes; ensure work meets brand and quality standards before delivery. Manage agency relationships for brand, creative, and content production — including SOW negotiation, performance management, and budget oversight.
• Messaging & Content Strategy Develop and maintain Aderant's core messaging framework — including company narrative, value proposition, audience‑specific messaging, and competitive positioning. Partner with Product Marketing on solution‑level messaging and launch campaigns to ensure alignment with corporate brand voice. Oversee brand voice and tone guidelines; ensure consistency across all written content including web copy, thought leadership, communications, and sales materials. Drive an editorial content strategy that builds brand awareness and positions Aderant as a thought leader in the legal technology space.
• Integrated Campaigns & Demand Support Lead development of brand‑building campaigns — awareness, perception, and employer brand — in partnership with Demand Generation and Communications. Collaborate with the events team to ensure brand standards and brand experience are elevated across flagship events, sponsor ships, and trade shows. Support Sales and Client Success teams with brand‑aligned collateral,…