Restaurant Marketing Manager

• Our Mission:
  
  To enrich the lives of our customers by creating exceptional beverages, food, and service that grow a thriving business.
• Our Values:
  We Believe
  - We Engage
  - We Own
  - We Lead
  - We Act With Integrity
  - We Care

The Retail Marketing Manager enriches customer lives by shaping and elevatingbrandexperience within our retail locations. By leading strategies that connect guests to our beverages, food, and service, this role strengthens loyalty, drives revenue, and inspires meaningful connection. Their work unifies brand and retail priorities to support a thriving business.

What We Offer At New Holland Brewing Company, we strive to inspire meaningful connections - and when you work here,you’llfeel that. Our culture is inclusive, caring, and community focused. Guided by our Core Values and Growth Principles, we foster engagement, development, and collaboration for every team member. We sethigh standards because they sustain our growth and success in a unique industry, and we match those standards with an engaging, and rewarding culture.

You’llfind competitive compensation and benefits, opportunities to grow personally and professionally, and a team committed to helping you reach your goals while contributing to ours.

The Retail Marketing Manager  leads the development and execution of retailmarketingstrategy across New Holland Pub and Cocktail & Bottle Barlocations.

Owns loyalty programming to grow the size and avg spend of our most loyal customers.

Partners with Retail Operations, Brand, Digital, and Innovationteams,ensures the retail brand experience is cohesive, engaging, and reflective of New Holland’s identity.

Willassistour Director of Retail Operations with setting and achieving our annual financial goals through insight,strategy and programming, executed by the Retail Operations Teams.

Uses customer data, trends, social insights, and retail performance to refine strategy and improve outcomes.

At New Holland Brewing Company, every role has an Accountability Chart that clearly defines the 3–5 core outcomes the role owns to move the business forward. The Accountability Chart helps candidates and team members understand what success looks like.

• Own Retail Marketing Strategy to  Deliver Foot Traffic: Define and steward retail positioning,programming, loyalty,customer segmentation,advertising,trade area strength to drive revenue, traffic, loyalty, frequency, and brand consistency.
• Loyalty Growth: Own loyalty program s, programming and analysis to grow recency, frequency, spend and lifetimevaluefor our spaces and brands.
• Influence Cross ‑
  Functional Retail Execution: Partner with Retail Operations, Digital, Brand, and Innovation teams to align and deliver revenue-driving retail initiatives through influence and collaboration.
• Lead Brand ‑
  Aligned Content and Messaging Direction: Lead retail content and execution strategy across social, direct marketing, andguest ‑ facing channels to increase foot traffic, visit frequency,visibility, engagement, and performance.

• Lead and act in alignment with New Holland’s Mission, Vision, and Values
• Lead annual retail marketing strategy to drive revenue, traffic, loyalty, and awareness
• Define and steward retaillocationidentityandguest ‑ facing communications, partnering to deliver a vision for each space.
• Develop and execute promotional campaigns, programs, events, partnerships, andothertactics that drive traffic, check lift, and guest experience (NPS)
• Lead loyalty and event programming to increase frequency, foot traffic, check avg, and lifetime value.
• Leadbrand ‑ aligned content, influencer, and UGC strategy across social and direct channels with internal and external partners
• Analyze customer insights and retail performance while managing and balancing retail marketing budgets across media, partnerships, technology, and print

• 5+years’ experience in retail marketing,loyalty marketing,or hospitality-focused marketing leadership
• Ability to lead teams, influence partners, and manage complex initiatives
• Strong communication, planning, and customer ‑ centricstorytelling skills
• Proficiency with marketing toolsand…