Director of Communications

Director of Communications & Advancement

The Director of Communications & Advancement serves as a key leader within the administrative team, responsible for the strategic growth and long-term sustainability of the School through communications, marketing, brand management, advancement, fundraising, donor engagement, and community outreach, with a strong focus on supporting the recruitment and retention of families.

This is a highly visible, hands-on leadership role that combines strategic planning with day-to-day execution. The Director develops and implements the School’s communications, marketing, and advancement strategies while actively writing communications, creating campaigns and content, strengthening the School’s brand and visibility, and supporting fundraising and donor engagement.

• Develop, implement, and continuously improve the school's communication strategy, standards, and workflows to ensure clear, timely, consistent, and mission-aligned communication across the organization.
• Create, write, edit, and publish internal and external communications, including newsletters, publications, website content, press releases, executive communications, and crisis communications.
• Lead the implementation, administration, and continuous improvement of school-wide communication platforms and systems, including Parent Square and future communication technologies.
• Implement and maintain the GISB Communication Handbook, communication standards, templates, and best practices across the School.
• Partner with school leaders and departments to improve communication workflows, responsiveness, and the overall family communication experience.
• Coordinate the school's communication and stakeholder feedback surveys in collaboration with the Head of Administration and the Director of Enrollment Management & Alumni Relations, including annual satisfaction surveys, Net Promoter Score (NPS) surveys, new family surveys, exit surveys, and other feedback initiatives. Analyze results and implement communication improvements that strengthen transparency, consistency, responsiveness, and community trust.
• Develop and maintain relationships with media outlets, journalists, and other media contacts throughout Greater Boston and beyond to increase the School’s visibility and generate positive media coverage.

• Develop and implement integrated marketing campaigns that strengthen the school's visibility, reputation, and enrollment efforts.
• Create and manage content across digital and print platforms, including photography, videography, publications, advertising, presentations, brochures, and other marketing materials.
• Actively capture, write, edit, and publish authentic stories that showcase students, faculty, programs, and community life.
• Maintain the school's photography, video, and digital asset library for ongoing marketing and communication needs.
• Plan and execute major branding initiatives, website enhancements, anniversary campaigns, and other strategic communication projects.

• Build and maintain relationships with the German-American community, local and international businesses, corporate partners and potential sponsors, foundations, cultural organizations, chambers of commerce, consulates, alumni, donors, and other community partners to strengthen the School’s visibility, advancement, and fundraising efforts
• Implement advancement and fundraising initiatives in collaboration with the Board of Trustees.
• Coordinate the day-to-day administration of the school's annual giving, sponsorship, and fundraising activities.
• Prepare donor communications, campaign materials, acknowledgements, and impact stories that strengthen…