Product Marketing Sr. Manager, Global Partner Office

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

As a Product Marketing Senior Manager at TrendAI™, in the Global Partner Office at TrendAI™, you will own the marketing strategy and programs that activate, enable, and grow our global channel partner community – spanning service providers, distributors, resellers, and value-added resellers. You will translate the value of our AI security platform into partner-ready narratives, demand programs, and enablement that help our partners sell with confidence and grow their TrendAI™ practices.

By speaking the language of the channel – mapping partner business models, margin and incentive drivers, and the cybersecurity challenges their customers face — this role is central to deepening TrendAI™’s reach, partner loyalty, and through-partner revenue. You will align our industry‑leading AI security platform capabilities to the realities of how partners build pipeline, differentiate, and deliver outcomes for end customers.

This includes developing partner‑facing messaging, building to‑partner and through‑partner campaigns, creating scalable enablement content, and partnering closely with channel sales, alliances, and field marketing teams. The ideal candidate is highly collaborative, insights‑driven, and comfortable navigating ambiguity in a fast‑paced environment.

• Partner Positioning & Messaging Develop compelling, partner‑centric value propositions that map TrendAI™ Vision One platform capabilities to partner business models, profitability levers, and growth opportunities. Tailor messaging by partner type – service providers, distribution and reseller/VAR – to strengthen differentiation and relevance. Ensure partner messaging is consistent globally while adaptable to regional channel structures and program nuances.
• To-Partner & Through-Partner Demand Programs Build and develop compelling messaging and content (alongside regional channel teams) that drive partnership narrative and value propositions to be utilized in co‑marketing and co‑sell programs. Partner with channel sales and field marketing to operationalize through‑partner motions, drive partner‑sourced and partner‑influenced pipeline, and measure business impact. Support the partner experience across the lifecycle – from onboarding and certification to ongoing engagement and advocacy.
• Partner Content & Enablement Create high‑quality partner‑facing content including partner playbooks, co‑brandable campaign kits, solution briefs, pitch decks, presentations, and demand generation assets. Build targeted enablement – talk tracks, battle cards, objection handling, use‑case briefs – that improve partner seller confidence and consistency when engaging customers. Collaborate with campaign, content, and enablement teams to package platform capabilities into turnkey, partner‑ready programs.
• Partner Program Marketing Support messaging of the TrendAI™ partner program and enablement in collaboration with channel program teams. Collaborate with regions to build partner communications and community engagement – newsletters, partner events and webinars, advisory councils, and recognition programs – that strengthen loyalty and mindshare.
• Market Intelligence & Insights Conduct ongoing research into…