Associate Manager, Social Media

About Mane

Founded by celebrity hairstylist and entrepreneur Jen Atkin, Mane creates expert-approved essentials that make your everyday routines feel easier and more enjoyable. Built from more than a decade of conversations with the hair-obsessed Mane Addicts editorial community, we translate professional experience and real consumer feedback into approachable beauty solutions that fit seamlessly into your world.

We’re looking for an Associate Manager, Social Media who is equal parts highly organized social operator and strong writer. Reporting to the Social Media Manager, this person will be responsible for turning Mane’s social and content strategy into a smart, compelling day-to-day content calendar and ensuring the work gets from idea to feed.

You’ll connect the dots between brand priorities, launches, cultural moments, trends, creator content and community conversation—then translate them into content that feels timely, cohesive and distinctly Mane.

This role is ideal for someone who lives in social, has an editorial mindset, loves the puzzle of building a great content calendar and knows how to write copy that actually sounds like a person—not a brand trying to sound like a person.

SOCIAL CALENDAR + EDITORIAL PLANNING — 40%

• Own the development and day-to-day management of Mane’s social content calendar across Instagram, Tik Tok, You Tube Shorts and emerging platforms, working closely with the Social Media Manager / Head of Content to bring channel and content strategy to life.
• Translate brand priorities, product launches, cultural moments, retail moments, trends and community insights into clear weekly and monthly content plans.
• Think beyond filling slots: ensure every piece of content has a clear purpose, audience and role within the broader social strategy.
• Partner closely with Social, Brand, Creative, Influencer and Digital teams to understand upcoming priorities and source the content needed to support them.
• Maintain a thoughtful balance of product education, entertainment, brand storytelling, creator content, trends and community-led content.
• Identify content gaps early and proactively pitch ideas and solutions to fill them.
• Lead the organization and preparation of weekly calendar reviews, incorporating feedback and translating decisions into clear next steps.
• Keep the calendar agile, recommending real-time adjustments based on trends, performance, launches and cultural conversations.
• Ensure all planned content is briefed, approved and ready to publish on time.

COPYWRITING + SOCIAL STORYTELLING — 25%

• Own day-to-day social copywriting across Mane’s organic channels, including captions, Instagram Stories, Tik Tok, You Tube Shorts and other social-first executions.
• Translate product benefits, claims, campaign messaging and brand priorities into concise, compelling, consumer-friendly social copy.
• Develop hooks, headlines, CTAs and social storytelling concepts designed to capture attention and drive engagement.
• Bring Mane’s social voice to life consistently across platforms while adapting tone and messaging to how consumers actually behave on each channel.
• Partner with the Social Media Manager / Head of Content to continuously sharpen how Mane shows up and communicates socially.
• Proofread and quality-check social content before publishing, maintaining a high bar for grammar, spelling, product information, claims and brand voice.
• Stay close to social language and culture, identifying emerging formats, conversations and behaviors Mane can authentically participate in.

CONTENT DEVELOPMENT + PUBLISHING — 20%

• Turn calendar needs into clear, actionable social briefs and shot lists in partnership with Social and Creative.
• Project-manage social content from brief through delivery, keeping stakeholders aligned on deadlines, feedback and approvals.
• Attend shoots as needed to capture native, behind-the-scenes and reactive social content.
• Organize and program UGC, creator content, influencer content and brand assets into the social calendar.
• Schedule and publish content across platforms, ensuring copy, tags, links, product information and assets are accurate.
• Create and edit lightweight native social content…