Manager, Partnerships & Influencer Marketing

Manager, Partnerships & Influencer Marketing

Job Category
:
Marketing

Requisition Number
: MANAG
001688

• Posted :
  September 4, 2026
• Full-Time
• On-site

Showing 1 location

Nearly two centuries in, Pabst is still rewriting the playbook. We're the team behind some of America's most recognizable beer brands - driven by creativity, grit, and a passion for what's next. We honor our heritage while pushing forward with bold ideas, fresh thinking, and a people-first culture. Because great brands are built by great people.

The Partnerships & Influencer Marketing Manager is a culturally connected marketer who owns the day-to-day strategy and execution of the creator and partnership programs that put Pabst Blue Ribbon and Pabst Light in the hands, social feeds, and conversations of our target audience. This role builds and manages a live lineup of creators and partners that makes the brands feel found rather than advertised, ensures partnership obligations are met and deliverables land on time, and connects national creator work to local venues, events, and field sales - with distinct roles for P  (the icon) and Pabst Light (the growth play).

Pabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how Pabst Blue Ribbon and Pabst Light show up at retail, influence real commercial outcomes, and build programs that matter to sales, retailers, and consumers alike.

Flexibility
Work that fits your life - unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.

Great Benefits
Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.

Great People
A casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about.

Influencer and Creator Program

• Build and run the annual influencer and creator plan for both Pabst Blue Ribbon and Pabst Light, with clear roles, audience targets, and success metrics for each brand.
• Source, vet, negotiate, contract, brief, and manage creators across tiers - from local scene-makers and micro-creators to established talent - keeping a live, refreshed roster rather than a one-off list.
• Work with agency partners to unlock earned media opportunities relative to the partnerships in your scope.
• Own creator briefs and content approvals end to end, protecting brand voice while leaving creators enough room to make things that actually perform.
• Manage product seeding, gifting, and merch drops to creators and partners, including logistics, tracking, and follow-through on coverage.
• Coordinate with the social team on content calendars, paid amplification, allow listing/whitelisting, and community response so creator work lands as part of the brand's voice, not next to it.

Partnerships and Activation

• Manage and nurture the partnerships that make Pabst Blue Ribbon and Pabst Brewing Co brands leading in-culture beverage brands, with a specific focus on the creator layer that brings those partnerships to life
• Help enlist and manage partnerships that increase brand awareness through reach, relevance, retention and revenue.
• Vet potential creator and partnership opportunities using sound criteria including relevance, reach, cost, practicality, and return on investment. Present vetted opportunities in a clear and concise manner.
• Support creator presence and content capture at experiential activations - music festivals, trade shows, and related partner events.
• Support the day-to-day success of Pabst licensing opportunities including apparel, film/TV placements, collaborations, and e-commerce partnerships by extending them into creator and social programming.
  • E-commerce merchandise collections, item assortment, and designs (both hard and soft goods)
  • Licensing opportunities
  • On-screen placements of P  (film, tv, other media)
• Measure, report and socialize outcomes of…