Senior Global Partner Marketing Manager Ayden

Senior Global Partner Marketing Manager, North America

Adyen is looking for a data-driven, proactive and commercially minded Senior Global Partner Marketing Manager. This role will work from one of our North America offices and report directly to the Global Partner Marketing Lead. In this role, you will play a pivotal role in driving Adyen’s growth by building and executing a high-impact partner marketing strategy aligned with both our organizational objectives and partnership goals.

Your role will consist of three key areas of focus:
Co-Marketing, Enablement & Commercial Engine Integration.

The ideal candidate has experience in a strategic B2B marketing role, has an entrepreneurial mindset and loves to work in a fast-paced environment. In this role, you’ll be responsible for defining joint value propositions, creating collateral and campaign materials, and defining co-marketing programs together with 3-5 of Adyen’s most prioritized partnerships, ensuring close alignment of priorities with other commercial teams. This is a global role, where you empower local markets around the world in 20+ offices.

Co-Marketing (60-70%)

• Own the marketing relationship for a set of Adyen partners prioritized based on Adyen’s strategic priorities, commercial opportunity, and the partner’s willingness to collaborate across both Premier + and Premier tiers
• Collaborate closely with dedicated cross-functional teams to align on joint partner priorities, co-marketing opportunities, execution plans and marketing budget management
• Serve as the strategic marketing lead for key partners, developing tailored enablement resources like joint value propositions and co-branded materials to drive alignment, activate co-marketing opportunities, and fuel mutual growth
• Serve as the main point of contact for keeping NA partnership leaders informed on partner marketing priorities, campaign progress, and opportunities for growth
• Monitor and report on the success of global partner marketing initiatives and programs

Enablement (20-30%)

• Support the ongoing growth and evolution of Adyen’s Partner Program through scalable enablement frameworks and templates that empower Commercial Partner Managers to support mid- and long-tail partners through self-serve tools
• Serve as the primary point of contact for NA Commercial Partner Managers to ensure clarity around self-serve co-marketing assets, event processes, and enablement tools that support efficient partner-led activation

• Through collaboration with regional marketing, identify opportunities to integrate partners into NA based pillar specific and market-driven GTM motions
• Set up structures for knowledge sharing and iteration between teams

• 8+ years of experience in a partner marketing role focused on growing revenue through co-marketing campaigns undertaken with key customers.
  B2B marketing experience is a requirement
• Strong influencing skills, with demonstrated ability to communicate at CX levels of large global technology companies
• Proven experience delivering creative and successful marketing campaigns to targeted audiences
• Data-driven, analytical mindset. Experience in working with data-driven optimizations. Experience with Looker is a plus
• Balance between strategic & hands-on:
  From developing a strategy to execution and optimization
• You are a self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities
• Fluent spoken and written English is a requirement
• This role is based out of our San Francisco or New York office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles
• Ability to travel domestically and internationally 20%+
• The base salary range for…