Public Sector Field Marketing Manager

About SANS

Founded in 1989, SANS Institute (SANS) began as a cooperative research and education organization. Over the next 25 years, it grew to become the most trusted and widely recognized provider of information security training and certification in the world. Today, SANS has served more than 300,000 cybersecurity professionals around the world, with more than 60,000 earning Global Information Assurance Certification (GIAC) security certifications—the leading certification that provides assurance to employers that their people and prospective hires can do the job.

At the heart of SANS is a community of practitioners, from auditors and network administrators to CISOs, who share their lessons learned and collaborate on solutions to the challenges they face. These experts, working across corporations, government agencies, and universities, come together to support and strengthen the global information security community.

At SANS, our culture is defined by three pillars:
Mission, Brand, and People.

• Our Mission is to hire people who understand the importance fighting against cybersecurity threats.
• Our Brand reflects a commitment to delivering the highest quality training.
• Our People are grounded in a culture of fairness, honesty, customer focus, and a pragmatic approach.

We are seeking a Public Sector Field Marketing Manager to join our North America - Field Marketing team. This role plays a key part in developing and executing integrated demand generation strategies that drive pipeline growth and customer acquisition across the U.S. Federal and State, Local, and Education (SLED) markets, with additional support for Canada Public Sector. Serving as the primary marketing partner to Public Sector Sales leadership, this role collaborates closely with sales teams to understand customer priorities, translate go-to-market strategies into targeted marketing initiatives, and deliver measurable business results.

This role leads the execution of industry-focused marketing programs across multiple channels—including field events, account-based marketing (ABM), targeted campaigns, sales enablement, and localized marketing—to generate qualified demand, strengthen customer relationships, and increase brand awareness. The ideal candidate brings experience marketing to the public sector, understands the unique dynamics of government procurement and buying cycles, and has a proven ability to build trusted partnerships with Sales to accelerate pipeline and revenue through strategic, data-driven marketing initiatives.

As a Public Sector Field Marketing Manager, you will:

• Develop and execute industry-specific marketing plans that align with U.S. Federal, State, Local, and Education (SLED) sales strategies to drive pipeline growth, customer acquisition, and revenue, with additional support for Canada Public Sector sales strategies.
• Serve as the primary marketing partner to Public Sector Sales leadership, translating business priorities and go-to-market strategies into targeted, measurable marketing programs.
• Provide market insights and public sector-specific requirements to Product Marketing, Content Marketing, Digital Marketing, Brand, and Campaigns & Events teams to ensure marketing initiatives address the unique needs of government buyers.
• Partner with Sales to analyze pipeline performance, identify opportunities and gaps, and develop targeted marketing initiatives that increase qualified leads, marketing-qualified leads (MQLs), and conversion rates.
• Lead the planning, execution, and optimization of account-based marketing (ABM) campaigns that support new customer acquisition and revenue growth within existing public sector accounts.
• Plan and execute virtual and in-person events…