Vice President, Content

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

TheVP,Contentisthe senior content lead fora CPGportfolioaccount,responsible fordevelopingandexecutingcontentand experiential partnerships thatdrivebusiness results across food, beverage, pet, and snacking brands.

This leader brings deep experience in branded content, media partnerships, creator and influencer marketing, entertainment integrations, sponsor ships, and consumer engagement programs.

They can shape strategy, lead senior client conversations,develop talent,manage commercial performance, andoverseecomplexexecution.

• Build trusted relationships with client stakeholders and senior agency leaders.
• Translate businessobjectivesinto scalable content, partnership, and creator strategies.
• Present recommendations, innovation opportunities, and annual planning frameworks to senior clients.
• Lead senior conversations across branded content, sponsor ships, creators, influencers, entertainment, and media partnerships.

• Oversee custom content partnerships, creator programs, experiential activations, sponsor ships, and branded entertainment.
• Maintain senior relationships with publishers, platforms, creators, talent agencies, sports properties, entertainment companies, and content partners.
• Evaluate marketplace opportunities and negotiate strategic value, added value, and first-to-market programs aligned to client priorities.

• Lead, coach, and develop a team of content supervisors.
• Support career growth, capability building, and succession planning.
• Foster a culture of collaboration, accountability,curiosity, and excellence.

• Collaborate closely with strategy, investment, analytics, PR, shopper, social, creative, and account teams.
• Ensure content recommendations are integrated intobrand strategy,media planning,measurement, and commercial realities.
• Lead partnership planning and execution across stakeholder groups.

• 8-12+ years of experience in branded content, integrated marketing, partnerships, influencer marketing, media, or communications.
• Experience leading large client relationships within an agency, media company, publisher, platform, or brand environment.
• Deep understanding of media partnerships, content strategy, creator marketing, and branded storytelling.
• Demonstrated ability to build and sell strategic recommendations to senior stakeholders.
• Strong commercial acumen, including forecasting, staffing, scoping, and financial management.
• Experience leading and developing high-performing teams.
• Exceptional communication, presentation, negotiation, and relationship-building skills.
• Passion for culture, content, consumer behavior, and emerging media trends.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive…