Director, Marketing Campaigns

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

Position Overview:

The Director, Marketing Campaigns will provide senior leadership and strategic direction for Marketing Campaigns operations, driving organizational objectives and achieving measurable business outcomes through comprehensive campaign strategy development, team leadership, and performance optimization across all marketing channels.

• Provide senior leadership and strategic vision for comprehensive marketing campaign operations
• Develop and execute enterprise campaign strategies that drive significant revenue growth and market expansion
• Lead marketing campaign organization including campaign management, creative, and analytics teams
• Partner with executive leadership to align campaign strategies with corporate business objectives
• Oversee substantial campaign budgets and drive optimization across all marketing channels and programs
• Drive campaign innovation, advanced targeting strategies, and competitive advantage initiatives
• Lead comprehensive customer acquisition, engagement, and conversion optimization programs
• Establish and maintain senior-level relationships with key vendors, agencies, and strategic partners
• Drive campaign technology adoption, marketing automation, and digital transformation initiatives
• Lead organizational development, talent management, and team building for campaign functions
• Conduct advanced campaign analysis, performance optimization, and strategic planning activities
• Drive comprehensive performance measurement, advanced analytics, and executive reporting
• Coordinate with senior leadership across product marketing, field marketing, and sales organizations
• Lead strategic campaign initiatives, process improvements, and organizational transformation
• Other senior leadership responsibilities as assigned

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 10+ years of marketing campaign experience with 5+ years of senior leadership experience
• Proven track record of leading campaign organizations and driving significant revenue growth
• Advanced strategic thinking and senior-level business acumen
• Exceptional communication, presentation, and leadership abilities
• Extensive experience with integrated campaign strategies, digital marketing, and marketing technology
• Strong financial acumen and experience managing substantial campaign budgets
• Expert knowledge of campaign analytics, performance optimization, and ROI analysis
• Proven ability to drive campaign innovation and organizational change initiatives
• Demonstrated success in building and leading high-performing campaign teams
• Experience with advanced marketing automation, attribution modeling, and conversion optimization
• Global market perspective and multi-channel campaign expertise

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.

Salary Range:  USD to  USD #LI-CW1

We power infinite possibilities. For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws.

Wiley is also committed to providing reasonable accommodation to applicants and…